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New Toyota Vehicle

New for ‘22, the Toyota Corolla Cross

Proudly assembled in the United States, the all-new Toyota Corolla Cross is ready to hit dealership lots soon, arriving this October. Based on the best-selling Corolla, the all-new Corolla Cross is an affordable all-wheel-drive small crossover, with class-leading safety features and performance. Arriving in October, the value-priced Corolla Cross lineup will soon be available at Abilene’s favorite Toyota dealer, Lithia Toyota of Abilene. 

The All-New 2022 Toyota Corolla Cross

An SUV adaption of the world’s best-selling car ever, the Toyota Corolla, the all-new 2022 Toyota Corolla Cross looks to carry on the historic Corolla name while making a history of its own. Available in both front-wheel drive (FWD) and all-wheel-drive (AWD), the Corolla Cross will provide peak performance attached to a 169-horsepower 2.0-liter Dynamic Force Engine. High-quality performance isn’t all the Corolla Cross has to offer, it also comes with large cargo space to fit all of life’s adventures.

The all-new Corolla Cross will be assembled at the new Mazda Toyota Manufacturing plant in Huntsville, Alabama, a facility that’s capable of pumping out up to 150,000 Corolla Cross models each year. Are you ready for your new Toyota Corolla Cross? Stop in at Lithia Toyota of Abilene located in Abilene, TX, to preorder your new Corolla Cross today!

Affordable Luxury from Tip-to-Tail

Ultra-versatile and spacious, the Corolla Cross will be available in three high-quality trim lines, the L, LE, and XLE. The well-designed Corolla Cross boasts a beautiful, yet sleek exterior design with its black grille and body accents, perfectly balancing aggressive looks and sensible design. Continuing it’s sleek and sporty look, the Corolla Cross has LED lighting in both the front and rear, with a sporty spoiler and a variety of wheel options available. With many options spanning the three trim levels, here is a quick look at what is available on the all-new Toyota Corolla Cross:

  • Wind Chill Pearl ($425 extra-color cost)
  • Celestite
  • Sonic Silver
  • Jet Black
  • Barcelona Red Metallic
  • Cypress
  • Blue Crush Metallic

Alongside its spacious interior, the Corolla Cross will also offer many of the same desirable features as its sedan and hatchback counterparts, keeping you and your passengers safe and connected. Toyota’s all-new model will come standard with heating and air conditioning vents for rear-seat passengers, with available dual-zone climate control and a power moonroof. The Corolla Cross’ spacious new interior will be available in the following colors:

  • L: Fabric-trimmed seats in Light Gray
  • LE: Fabric-trimmed seats in Light Gray or Black
  • XLE: SofTex®-trimmed seats in Macadamia/Mocha or Black

If you desire an upgraded interior with features like a 10-way power-adjustable driver’s seat with lumbar support and heated seats, you’ll have to bump up to the XLE model which also includes a rear-center armrest with two cupholders.

The Corolla Cross won’t be short on space, with 60/40-split folding rear seat standard on all trim levels for maximum cargo space. Accessing your Corolla Cross’ roomy cargo space will be a breeze with the available power liftgate with height adjustability.

Stay adventure-ready with available accessories such as a roof rack with crossbars, an activity mount for things like bicycles, a tow hitch, and even all-weather floormats. Order your all-new Toyota Corolla Cross and accessories at Lithia Toyota of Abilene located in Abilene, TX.

Big Power in a Small Package

Not short on power nor excitement, the Corolla Cross comes standard equipped with Toyota’s Dynamic Force four-cylinder, 2.0-liter, 169-horsepower engine. The small but mighty four-cylinder engine is mated to a CVT transmission with a physical first gear, creating an efficient yet exhilarating driving experience with every mile driven.

Capable of towing up to 1,500 lbs, the Corolla Cross will take you to your waterfront adventures with its ability to tow a trail and personal watercraft. True adventure begins when you get behind the wheel of the 2022 Toyota Corolla Cross.

Available with AWD, the Corolla Cross takes advantage of Toyota’s Dynamic Torque Control system, capable of directing up to 50% of power to the rear wheels when needed, being completely disengaged when not needed. Effectively operating in FWD in most instances, the Corolla Cross is able to get great fuel economy, with the AWD model getting 30 combined MPG.

In addition to its incredible powertrain, the Corolla Cross boasts a fully independent suspension system on AWD models, while the FWD models feature a brand-new torsion beam system in the rear. Making for a smooth, comfortable ride with sporty capability and ultimate safety.

Small yet mighty, the all-new Toyota Corolla Cross is built to take you anywhere. Stop in today at Lithia Toyota of Abilene located in Lithia, TX, to preorder your all-new Toyota Corolla Cross.

Stay Connected

The 2022 Corolla Cross makes staying connected simple with its Apple Car Play and Android Auto-enabled touchscreen multimedia system. Available on the L trim in a 7” touchscreen with the LE and XLE featuring an 8” touchscreen, the Corolla Cross’ multimedia system is sure to keep passengers entertained, even on the longest of trips.

Keeping your devices charged has never been easier, with all Corolla Cross models coming standard with a USB media port, with the LE and XLE models offering wireless charging and two rear passenger USB charging ports.

Corolla Cross will be available with Audio Plus multimedia with Remote Connect and a nine-speaker JBL sound system, making road trip playlists that much better with crystal clear audio. Hands-free driving is made possible with the available Amazon Alexa option, putting Amazon’s digital assistant in the virtual front seat with you. A standard three-month SiriusXM Platinum subscription will be part of the other connected features.

If you opt for the top XLE trim, you’ll receive the 7” multi-information display which displays a variety of vehicle and systems information.

Here is a standard list of features broken down by trim line:

L Grade:

  • 7” Multimedia Display
  • 4.2” MID
  • Apple CarPlay®, Android Auto™ and Amazon Alexa
  • SiriusXM® trial
  • Rear HVAC Vents
  • TSS 2.0
  • Remote Keyless Entry
  • Two USB ports
  • LED headlights and taillights
  • 17″ Steel wheels with silver wheel covers

LE Grade – L features plus:

  • 8″ Multimedia display
  • Qi-wireless charging
  • Blind Spot Monitor with Rear Cross-Traffic Alert
  • 17″ alloy wheels
  • Roof rails
  • Smart Key with Push Button Start
  • Leather wrapped steering wheel
  • Auto climate control
  • Three USB ports
  • Color-keyed heated power outside mirrors with turn signals

XLE Grade – LE features plus:

  • 18” alloy wheels
  • 7” MID
  • SofTex®-trimmed seats
  • 10-way power driver seat with lumbar
  • Heated front seats
  • LED DRLs and fog lights
  • Rear Cross-Traffic Brake
  • Front and Rear Parking Assist with Automatic Braking
  • Dual zone climate control
  • Rear folding armrest with two cup holders
  • Leather shift knob
  • Tonneau cover

Options:

  • LE:
    • Audio Plus with JBL® 9-speaker system
    • Moonroof package
      • Moonroof
      • Tonneau cover
  • XLE:
    • Audio Plus with JBL® 9-speaker system
    • Convenience Package
      • Moonroof
      • Power rear liftgate
    • Adaptive Front Lighting System with auto-leveling

Sensible Safety

As always, modern safety is a top priority for Toyota with the all-new Corolla Cross. All trim levels will come standard with Toyota Safety Sense, a suite of advanced active safety features combined with Toyota’s STAR Safety System, providing safety and peace of mind to every driver. All trim levels will come standard with nine airbags throughout the cabin, protecting every passenger.

Advanced safety features like Blind Spot Monitoring and Rear Cross-Traffic Alert will be standard on the LE and XLE trim levels, with Front and Rear Parking Assist with Automatic Braking will only be standard on the XLE.

Toyota stands by safety, protecting their customers by equipping all trim levels with Toyota Safety Sense 2.0 and Toyota’s STAR Safety System, here is a breakdown of what all is included:

Toyota Safety Sense 2.0 includes:

  • Pre-Collision System with Pedestrian and Cyclist Detection (PCS with PD)
  • Lane Departure Alert (LDA) with Steering Assist
  • Lane Tracing Assist (LTA)
  • Road Sign Assist (RSA)
  • Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Automatic High Beams (AHB)

The Toyota STAR Safety System includes:

  • Enhanced Vehicle Stability Control (Enhanced VSC)
  • Traction Control (TRAC)
  • Anti-lock Brake System (ABS)
  • Electronic Brake-force Distribution (EBD)
  • Brake Assist (BA)
  • Smart Stop Technology (SST)

With such a wide array of standard safety features and advanced safety systems, Toyota aims to keep its customers safe behind the wheel while providing an exhilarating driving experience. The 2022 Corolla Cross is packed full of great safety features, preorder your Corolla Cross today at Lithia Toyota of Abilene located in Abilene, TX.

Toyota Guaranteed

Toyota takes pride in their build quality, backing every new Toyota up with a 36-month/36,000-mile basic new-vehicle warranty that covers all components except wear and tear and maintenance items.

The 2022 Corolla Cross will also come standard with ToyotaCare, which covers normal factory-scheduled maintenance for 24-months or 25,000 miles, free of charge. Toyota will also be including two years of Roadside Assistance, regardless of mileage. These complimentary plans not only are convenient for the customer, but they inspire confidence in the customer, who knows Toyota always has their back.

Stop in at Lithia Toyota of Abilene located in Abilene, TX, today to order your all-new 2022 Toyota Corolla Cross.

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Toyota News

A Toyota Milestone; 50 Million Corollas Sold.

After 12 generations and 55 years of production, the 50-millionth Corolla has been sold, marking a major milestone for not only Toyota but the automotive industry as a whole. Introduced to the U.S. in the spring of ‘68, the Toyota Corolla was relatively unknown to American consumers but quickly grew to be the world’s top-selling car. Known for its reliability, the Corolla earned the trust and confidence of its owners, slowly forming a long list of lifelong followers with every car sold.

Generations of Reliability

With the first Corolla rolling onto U.S. shores in 1968, Toyota immediately began to make a name for themselves amongst automakers. The first-generation Corolla was a simple, clean, yet refined design, available in coupe, four-door sedan, and two-door wagon models, with its reliability, truly paving the way to popularity. Experiencing immediate success in the U.S. market, Corolla quickly became the poster child for value and reliability in its class, while also growing to be one of Toyota’s biggest assets.

Following the massive success of the first-generation Corolla, Toyota continued with the Corolla name and has produced over 50 years’ worth of ultra-reliable vehicles. Offering more comfort, convenience, and performance with each new generation, the Corolla further solidified itself as one of the best value and most reliable vehicles in existence. Such value, performance, and safety are hard to resist, resulting in millions of Corolla owners, spanning multiple generations of a family.

As sales continued to soar, the 1973 Oil Embargo was enacted and resulted in a major fuel crisis with long lines and sky-high prices at the pump. Fuel became so expensive that fuel rationing had to be put into effect, casting fear and doubt in millions. That fear and doubt led those millions to the Corolla and its fantastic fuel efficiency, further popularizing the Corolla and carrying Toyota even closer to the top.

In the mid-80s Toyota sales had skyrocketed due to their heroic performance during the Oil Embargo, leading Toyota to build a U.S. plant for Corollas. This move to the U.S. not only increased vehicle reliability, but consumer confidence as well because Americans love anything made in the United States. With such success in producing vehicles in the U.S. Toyota has continued to manufacture vehicles there, opening up the Toyota Motor Manufacturing Mississippi, Inc. (TMMS) in 2011 which is home to Corolla production. Recently Toyota has even joined forces with Mazda and built a manufacturing plant in Huntsville, Alabama which will be the home of the all-new Toyota Corolla Cross, Toyota’s all-new crossover SUV.

Onward and Upward

After over 50 years and 50 million Corollas sold, Toyota isn’t ready to stop there. With big plans for future generations of Corolla, Toyota is sure to stay at the top of its class as it plans to continue pumping out the ultra-reliable Corolla. As mentioned, for 2022 Toyota will be releasing the Corolla Cross, a highly anticipated crossover SUV that is sure to dominate its market. The Corolla lineup is a proud family of vehicles, boasting a variety of models including sedans, a hot hatchback, hybrids, and the upcoming Corolla Cross.

Seeing its latest refresh in 2019, the Corolla is ready to keep delighting families and making memories by offering updated models to fit the modern customer. Reviving the hatchback, the 2019 refresh of the Corolla was a huge hit among Toyota enthusiasts and even earned newly loyal fans. It’s no secret that in modern times Toyota continues to be a leader and innovator, with generations of loyal customers clinging on to their every move.

Not ready to stop at 50 million Corollas sold, Toyota has its sights set on the future, aiming to put even more cars in America’s driveways as the years go on. Toyota is a leader in offering stylish, safe, efficient, and dependable vehicles that are ready to help write endless chapters in your adventure story. With the Corolla Cross coming in 2022, Toyota is ready yet again to shake up the automotive industry and forge new precedents with its foray into small compact crossover SUVs that are affordable.

Thank You

As Toyota continues to make cars, they want to take time to reflect upon the journey and thank their millions of customers. With 50 million Corollas sold, Toyota is ready to carry on into the future, making memories and traveling millions of miles along the way. Become a part of the Toyota family today, stop in at Lithia Toyota of Abilene to check out our fantastic selection of Corollas and other Toyota models. Everyone has a Corolla story, what’s yours? Share your Corolla story by using #MyCorollaStory on your social media.

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New Toyota Vehicle Parts Service Service Center Service Center in Texas Texas Toyota Tires Toyota News

Changing Tires with the Seasons.

Different Tires for Different Seasons.

Looking for new tires this season? Call Lithia Toyota of Abilene today!

At the Tire Shop

It’s 4pm on a Friday afternoon and you’re in line at the tire shop anxiously awaiting the enormous bill that you’re about to incur. “Next!” yells out the middle-aged service writer, motioning from amongst a whirlwind of paperwork, for you to come to the counter. At the counter you tell the service writer that you need four new tires and he asks you “Summer, winter, all-season?” and it dawns on you at that moment that you’re totally unprepared for this question. “There’s a difference in tires?” you think to yourself, and your mind begins to wonder how you’ve gone so long not knowing there were different tires, let alone what those differences are. Being in a position like this isn’t all that uncommon, unless you’re a car enthusiast or a mechanic yourself, chances are you were never told about the differences in tire compounds and why there is even a need for different tires. They say you learn something new every day, and today’s lesson is on the various tire compounds and their specific uses, so buckle in and come along for the ride.

Different Tires, for Different Seasons

Both the summer and winter are filled with their own unique wonders and magical times, but also filled with their own unique challenges at the same time. Winter can be cold, harsh, and unforgiving, both to humans and machines alike. While the summer may not come with ice and snow like winter, it can still be host to poor or dangerous driving conditions just like winter is. With the winter and summer being total opposites, it makes sense that there isn’t just one tire to handle both seasons. Tire manufacturers nowadays have tire offerings in three different categories, Summer, Winter and All-Season, each boasting their own advantages and disadvantages. Now you may be wondering, why not just buy all-season tires for all the seasons? Stick around and read about why all-season tires aren’t necessarily for all of the seasons, and why winter tires should be kept to colder temperatures.

Summer Tires

Summer tires are excellent dry and wet condition tires in warmer weather, making them perfectly suited for rainy summer evenings and sweltering hot afternoons. In order to gain superior traction and handling that summer tires are known for, they were designed with less grooving for water clearance and even have a more streamlined tread pattern which increases the amount of tire in contact with the road, ultimately providing better traction. On top of the increased traction and handling, summer tires also boast better fuel economy due to their reduced rolling resistance. While summer tires are great because of their increased traction and handling, the technology used to achieve those results ends up being detrimental to the car and driver if driven in cold weather conditions. Because of the summer tires’ streamlined tread design, they become much more brittle in cold weather and therefore are considered unsafe in winter driving conditions. Purchase your summer tires and have them mounted and balanced at Lithia Toyota of Abilene located in Abilene, TX, then hit the roads in confidence with your new tires.

Winter Tires

Cold weather brings a plethora of problems, from snowfall shutting down roads to black ice causing accidents, the winter is no joke. That is why it’s imperative to head into every winter prepared for the challenges the cold weather forces you to encounter daily. One way to fight back against the cold, cruel beast that is winter is with winter tires. Winter tires are designed with more natural rubber in the tire compound, allowing the tire to maintain flexibility even in temperatures below freezing. In addition to the unique rubber compounding, winter tires boast more aggressive tread patterns that help dig into the snow and ice, providing traction and handling without having to stud the tire. While winter tires are great in cold weather, it’s not a great idea to keep them on during the warmer months as the softer rubber compound will cause accelerated wear and tear of the tire and pose handling and traction issues as well. After running winter tires during the cold weather months, make sure to switch off to a good summer tire or a set of all-season tires. Before winter sneaks up on you, make sure to drop by Lithia Toyota of Abilene Service Center to get your winter tires and winter car servicing.

All-Season Tires

All-season tires means they can be used in all seasons right? Unfortunately, that is a common misconception amongst drivers today, with most drivers believing they can run one set of all-season tires year-round with no issues. While all-season tires sound like they can do it all, they really just excel at being mediocre in all seasons. With winter tires sporting extra rubber to maintain a softer compound for the cold weather conditions, and summer tires boasting a stiffer tire that provides better traction in warm weather, all-seasons take a bit of inspiration from both which results in a hybridized version of summer and winter tires. All-season tires sacrifice a bit of the warm and wet weather traction in favor of being able to grip in ice and snow, making them a great choice for those that live in climates that don’t drop below freezing often or if at all. The true way to determine if an all-season tire is the right tire for you is to base it off of your local climate, a very neutral climate area is the best place to use all-season tires in. If you’re looking for a great middle ground between summer and winter tires, purchasing all-season tires at Lithia Toyota of Abilene is a great option.

Which Tire is Best for Me?

Choosing a tire seemed simple before all of this info, right? While there are many factors that go into purchasing a tire, you don’t have to be an expert to make a choice, as our parts experts at Lithia Toyota of Abilene will guide you in choosing the right tire for your vehicle. In order to make it a little easier to select a tire, consider your climate and daily driving conditions first, then make sure to stop by Lithia Toyota of Abilene to speak with a parts professional and order your tires today!

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Toyota News

The Stars Align for 2022 Toyota Tundra

With a host of new features and returning fan favorites, the 2022 Toyota Tundra will expand possibilities for adventure when it is fully unveiled later this fall. Sign up to get the latest updates for the 2022 Toyota Tundra here. #Tundra

Click the source article below to view the video!

Source Article: https://pressroom.toyota.com/the-stars-align-for-2022-toyota-tundra/

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Toyota News

2022 Toyota Corolla Cross Makes U.S. Debut and Expands Corolla Lineup

For more than 50 years, Corolla has been synonymous with dependability, fuel efficiency, safety and value – and today, Toyota is evolving the series even further. Based on the ever-popular Corolla sedan, the all-new 2022 Corolla Cross, which made its U.S. debut today, is the bold compact crossover you didn’t know you needed until now.

“Our loyal customers love the quality, durability and reliability that has helped make Corolla the best-selling nameplate in history,” said Lisa Materazzo, group vice president of Toyota Marketing.  “With the all-new Corolla Cross we are building upon that foundation and offering more versatility and fun to adapt to their evolving lifestyles.”

Available in front-wheel drive (FWD) and all-wheel drive (AWD), the compact SUV maximizes the inherent potential of the high-strength TNGA-C platform and a 169-horsepower, 2.0-liter Dynamic Force Engine, enabling the all-new model to achieve high-quality performance, a comfortable ride and outstanding spaciousness. What’s more, the surprising cargo capacity gives it the versatility to accommodate life’s adventures.

Well-Appointed, Yet Powerful

Spread across three grades – L, LE, and XLE – the versatile design of the Corolla Cross is spacious, modern, powerful and high-quality. From an engineering perspective, the 2022 Corolla Cross offers an approachable exterior as well as a higher line-of-sight thanks to the TNGA-C platform. Key design cues include a distinctive black grille flanked by LED lighting with black body accents – giving the entry SUV a confident stance. And from the rear, the design elements continue, with an integrated rear spoiler and LED lighting. Wheel options range from 17-inch steel on L to 18-inch alloy on XLE.

Inside, Corolla Cross’ spacious interior shares many similarities with its sedan and hatchback siblings. The all-new model can be outfitted with a power moonroof, as well as either single- or dual-zone automatic climate control, with all grades featuring standard heating and air conditioning vents for rear seat passengers.

SofTex-trimmed seating is also available, as is a 10-way, power-adjustable driver’s seat with lumbar and heated front seats.

In back, storage space can be maxed out thanks to the 60/40-split folding rear seats that come standard on all grades, while XLE models also include a center armrest with two cupholders. And to make access to the roomy cargo area even more convenient, the Corolla Cross has an available power liftgate with height adjustability.

Corolla Cross will also be available with accessories that expand its capability including a roof rack with crossbars, an activity mount for carrying items, such as bicycles and all-weather floormats.

Small But Mighty

Who says a crossover has to feel small? The Corolla Cross is equipped with the mighty 2.0L Dynamic Force engine and Direct Shift CVT from Corolla sedan’s sportier “S” grades. That means a punchy 169 horsepower and a physical first gear that provides a truly engaging driving experience, all while providing exceptional efficiency.

Corolla Cross’ suspension also plays a role here, as it’s fully independent for all-wheel-drive models, while front-wheel-drive vehicles feature a brand-new torsion beam system in the rear.

Additionally, every Corolla Cross is capable of towing up to 1,500 lbs.

And for those who choose AWD, Toyota’s clever Dynamic Torque Control system can direct up to 50% of power to the rear wheels when it’s needed – and disengages completely when it’s not. This feature helps Corolla Cross maintain great fuel economy estimates – another strong suit for this powertrain – with an estimated 32 combined MPG for the FWD model and an estimated 30 combined MPG for the AWD model.

Connected and Charged Up for the Long Drive

Inside Corolla Cross, advanced technology does not disappoint. This includes an available 7-inch Multi-Information Display with a digital instrumentation layout and an available 8-inch multimedia touchscreen. The ease of use and vast range of in-car entertainment and connected functionalities, including standard compatibility for Apple CarPlay and Android Auto, will be sure to keep passengers occupied. Mobile devices will stay topped off through wireless charging (standard on LE and XLE), or through the conveniently located USB media port. LE and XLE grades offer two USB charging ports for rear seat passengers, welcoming all devices along for the drive.

The available Audio Plus multimedia with Remote Connect and a nine-speaker JBL® sound system is the perfect complement to a road trip playlist. And when it’s time to turn on the tunes, Amazon Alexa connectivity keeps Amazon’s digital assistant just a question away. Other connected features include a standard three-month SiriusXM All Access trial subscription to more than 300 channels accessible throughout the country.

Safety

True to Toyota form, modern safety is key for Corolla Cross. That’s why all grades come standard with both the Toyota Safety Sense suite of advanced active safety systems, as well as Toyota’s signature STAR Safety System.

Blind Spot Monitor and Rear Cross-Traffic Alert come standard on LE and XLE, while Front and Rear Parking Assist with Automatic Braking is standard on XLE. And nine airbags are mounted throughout the cabin to help protect occupants.

Source Article: https://pressroom.toyota.com/2022-toyota-corolla-cross-makes-u-s-debut-and-expands-corolla-lineup/

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Toyota News

Buckle Up: All-New Toyota Tundra Coming Soon

The future of Toyota trucks is bright with the all-new, next-generation 2022 Toyota Tundra leading the way. Stay up to date with the latest information here.

Source Article: https://pressroom.toyota.com/buckle-up-all-new-toyota-tundra-coming-soon/

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Toyota News

Toyota Debuts All-Electric SUV Concept

 

  • Toyota bZ4X BEV concept includes new AWD system packaged in a sleek SUV design
  • Solidifies Toyota’s global commitment towards carbon neutrality by 2050
  • Electrified product portfolio to expand to around 70 models globally by 2025; including 15 new battery electric vehicles, of which, seven will be Toyota bZ models
  • Toyota plans on bringing electrification to its truck lineup, including hybrid and BEV powertrains

Toyota envisions a future in which carbon neutrality is achieved through the practical marketization of a portfolio of products with advanced, alternative-fuel and zero-emission powertrain technologies. Already a leader in electrification, the company took a major step forward today with the introduction of the Toyota bZ4X Concept, a vision for the first of a global series of battery-electric vehicles to be introduced under the “Toyota bZ” brand umbrella.

The Toyota bZ4X Concept joins a full lineup of electrified vehicles – a lineup that, in total, accounts for more than 40% of all alternative powertrain vehicles sold in the U.S. These alternative powertrains include battery electric, hydrogen fuel cell electrics, hybrids and plug-in hybrids.

Toyota plans to expand to around 70 electrified models globally by 2025. This future lineup will feature 15 dedicated BEVs, including seven carrying the bZ (Beyond Zero) brand moniker. In addition, Toyota intends to bring electrification to its pickup truck lineup in the near future, including hybrid and BEV powertrains. This diverse portfolio of electrified products will help propel Toyota toward its goal of carbon neutrality by 2050.

“The Toyota bZ4X concept points to yet another option in our already robust electrified portfolio” said Bob Carter, TMNA executive vice president of sales. “At Toyota, we are a human-centered company – the customer is our CEO and will ultimately decide which technologies will carry us toward a carbon neutral future. With investments and product offerings across the spectrum of electrification, we intend to be there with products and technologies that meet the diverse needs of customers around the world.”

Jointly developed with Subaru, the Toyota bZ4X SUV Concept is built on the new e-TNGA BEV- dedicated platform. The concept conveys Toyota’s legendary quality, durability and long-term reliability (QDR) in combination with Subaru’s AWD capabilities to achieve a driving experience that is both comfortable and engaging.

The Toyota bZ4X SUV concept features a long wheelbase with short overhangs, resulting in a distinctive design with ample interior space. The open-concept interior is designed to enhance driver comfort and confidence on the road. With every detail purposefully engineered, the low position of the instrument panel and the location of the meters above the steering wheel not only help expand the vehicle’s sense of space, but also help increase visibility to aid in safe and secure driving.

Toyota plans to produce the Toyota bZ4X in Japan and China; it hopes to begin worldwide sales of the model by the middle of 2022. U.S. product details will be shared at a later date.

Source Article: https://pressroom.toyota.com/toyota-debuts-all-electric-suv-concept/

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Toyota News

Toyota to Debut Three New Electrified Vehicles for U.S. Market

Portfolio will add two Battery Electric Vehicles (BEVs) and a plug-in hybrid (PHEV)

Internal research shows BEV and PHEV models have similar environmental benefits

Latest Environmental Action Plan pursues targets in support of Toyota Environmental Challenge 2050

Toyota Motor North America (TMNA) announced plans to debut in the U.S. market this year, three new electrified models – two BEVs and a PHEV.

“We continue to be leaders in electrification that began with our pioneering introduction of the Prius nearly 25 years ago,” said Bob Carter, TMNA executive vice president of sales. “Toyota’s new electrified product offerings will give customers multiple choices of powertrain that best suits their needs.”

The new electrified models further expand Toyota’s U.S. leadership in alternative powertrain vehicles. Toyota has over 40% share of the total alternative fuel vehicle market, which includes a 75% share of the fuel cell market and a 64% share of hybrids and plug-ins. By 2025, Toyota’s goal is to have 40% of new vehicle sales be electrified models, and by 2030 expects that to increase to nearly 70%.

Globally, Toyota hybrid vehicles sold have avoided an estimated 139 million tons of greenhouse gas (GHG) into the atmosphere. In the U.S., we have avoided approximately 38 million tons of GHG. This achievement is the result of Toyota’s long-standing commitment to the environment and creating a net positive impact on the planet and society.

Between now and 2025, Toyota and Lexus models, globally, will have an electrified option. Toyota is also developing a dedicated BEV platform, e-TNGA, that offers flexibility for all drive configurations. These initiatives are further steps toward achieving the Toyota Environmental Challenge 2050, introduced in 2015, the most demanding and most inspiring environmental commitments Toyota has ever made.

“We believe the fastest way to lower greenhouse gases in the transportation sector is to offer drivers lower carbon choices that meet their needs,” said Gill Pratt, chief scientist of Toyota Motor Corporation and CEO of Toyota Research Institute. “At every price point and with multiple powertrains, we can put more people in cleaner automobiles across North America to have the greatest near-term impact on total carbon emissions.”

Toyota shared highlights of new internal research evaluating the environmental impact and cost of ownership between a PHEV and a BEV. For this research, Toyota created a tool that shows the trade-off between GHG Emissions and Total Cost of Ownership. The source code for this tool is publicly available at carghg.org for others to experiment with the various input parameters and see the movement of BEVs and PHEVs on the GHG and cost plot. The research found:

  • GHG of a currently available BEV model and PHEV model are roughly the same in on-road performance when factoring in pollutants created by electricity production for the average U.S. energy grid used to charge batteries.
  • Manufacturing is a component of GHG emissions. Using the “Greenhouse gases, Regulated Emissions, and Energy use in Technologies” (GREET) model, researchers found that the production of a PHEV emits less GHG since it uses a smaller, lighter weight battery.
  • The PHEV is much less expensive to buy and own, compared to the BEV. Without any incentives, the five-year Total Cost of Ownership (TCO) of a long-range BEV is significantly higher than the PHEV. If you include incentives available this year (2020), the TCO of a long-range BEV is much higher.

The key point is that a BEV and PHEV can provide similar environmental benefits. Each has a unique profile and can be an optimal solution in different circumstances. By having a diversified product portfolio with multiple forms of vehicle electrification, Toyota can let consumers choose the model that best suits their usage needs and cost profile while maximizing the total contribution to GHG reduction.

Toyota’s progress on Challenge 2050 in North America is measured across four key areas – reducing carbon emissions, conserving water, fostering a sustainable supply chain including waste reduction, and protecting biodiversity. Sustainability planning, strategies and actions are driven by an annual North American Environmental Action Plan, with a five-year roadmap modeled to achieve targets in Challenge 2050 and also the United Nations Sustainable Development Goals (SDGs).  Toyota is currently targeting:

  • Reduction in CO2 from the company’s operations, products and vehicle lifecycle – including logistics, suppliers and dealers
  • Reduction in overall water use per unit of vehicle production by 3% from a 2020 baseline
  • Reduction of procurement of plastic packaging materials by 25% from a 2018 baseline
  • Development of third party validated onsite habitat management policy by 2021 and begin implementation in 2022.

As proof of its commitment, Toyota recently agreed to purchase power from a future Clearway Energy Group wind farm to reduce its overall carbon footprint from electricity used from the power grid. Toyota also provided an annual update toward having a net positive environmental impact in the 2020 North American Environmental Report.

Source Article: https://pressroom.toyota.com/toyota-to-debut-three-new-electrified-vehicles-for-u-s-market/

Categories
Toyota News

Toyota’s “The Sienna Life” Campaign Celebrates Life’s Spontaneous Moments

The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

“The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,” said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. “We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.”

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America.  Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model.  The Tagency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys.

The campaign showcases a unified style across all creative throughout the Tagency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, “Lakeside” features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. “Lucky” shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In “Bold Statement,” created by Burrell Communications and directed by The Mill, a hip couple takes the “scenic route” on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two  spots, “Phone” and “Cold,” that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In “Phone,” friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In “Cold,” a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: “Marathon,” where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and “Team Outing,” which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky.

Media Placements

“The Sienna Life” is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé NastRefinery29Tastemade, Hulu and Hulu Latino, Pinterest, PopSugarThrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

“The Sienna Life” spots are available for viewing here. For images and credits, please click here.

 About the 2021 Toyota Sienna

Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20” Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

Source Article: https://pressroom.toyota.com/toyotas-the-sienna-life-campaign-celebrates-lifes-spontaneous-moments/

Categories
Awards

2021 Toyota Sienna Wins Family Green Car of the Year™

The 2021 Toyota Sienna is now the Family Green Car of the Year thanks to winning that category in the 2021 Green Car Awards™.  With a standard hybrid powertrain across all trims and an array of new tech and amenities, the 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment.

“The fuel efficiency of this all-new 2021 Sienna makes it a cut above the rest,” said Bob Carter, Toyota Motor North America’s (TMNA) executive vice president of sales. “This award just further highlights our dedication to hybrids in North America and we’re humbly honored to have the new Sienna be recognized as the Family Green Car of the Year for 2021.”

The fourth-gen Sienna, designed by the combined effort of CALTY’s Newport Beach, CA and Ann Arbor, MI studios, delivers a combination of room, comfort, convenience, fuel efficiency and versatility. The 2021 Sienna’s Toyota Hybrid System II delivers 245 total horsepower and an EPA-estimated 36 combined MPG fuel economy, the latter setting a benchmark for the segment, all while operating seamlessly and transparently.

The 2021 Green Car of the Year® award winners were selected by a highly-respected jury comprised of energy and environmental leaders including Mindy Lubber, president of CERES; Jean-Michel Cousteau, president of Ocean Futures Society; Dr. Alan Lloyd, president emeritus of the International Council on Clean Transportation and senior research fellow at the Energy Institute, University of Texas at Austin; Clay Nesler, interim president of the Alliance to Save Energy; and Matt Petersen, president and CEO of Los Angeles Cleantech Incubator and advisory board chair of Climate Mayors. Celebrity auto enthusiast Jay Leno and Green Car Journal editors rounded out the Green Car of the Year® jury.

Source Article: https://pressroom.toyota.com/2021-toyota-sienna-2021-wins-family-green-car-of-the-year/