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Toyota News

Toyota’s “The Sienna Life” Campaign Celebrates Life’s Spontaneous Moments

The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

“The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,” said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. “We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.”

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America.  Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model.  The Tagency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys.

The campaign showcases a unified style across all creative throughout the Tagency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, “Lakeside” features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. “Lucky” shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In “Bold Statement,” created by Burrell Communications and directed by The Mill, a hip couple takes the “scenic route” on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two  spots, “Phone” and “Cold,” that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In “Phone,” friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In “Cold,” a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: “Marathon,” where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and “Team Outing,” which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky.

Media Placements

“The Sienna Life” is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé NastRefinery29Tastemade, Hulu and Hulu Latino, Pinterest, PopSugarThrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

“The Sienna Life” spots are available for viewing here. For images and credits, please click here.

 About the 2021 Toyota Sienna

Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20” Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

Source Article: https://pressroom.toyota.com/toyotas-the-sienna-life-campaign-celebrates-lifes-spontaneous-moments/

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Awards

2021 Toyota Sienna Wins Family Green Car of the Year™

The 2021 Toyota Sienna is now the Family Green Car of the Year thanks to winning that category in the 2021 Green Car Awards™.  With a standard hybrid powertrain across all trims and an array of new tech and amenities, the 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment.

“The fuel efficiency of this all-new 2021 Sienna makes it a cut above the rest,” said Bob Carter, Toyota Motor North America’s (TMNA) executive vice president of sales. “This award just further highlights our dedication to hybrids in North America and we’re humbly honored to have the new Sienna be recognized as the Family Green Car of the Year for 2021.”

The fourth-gen Sienna, designed by the combined effort of CALTY’s Newport Beach, CA and Ann Arbor, MI studios, delivers a combination of room, comfort, convenience, fuel efficiency and versatility. The 2021 Sienna’s Toyota Hybrid System II delivers 245 total horsepower and an EPA-estimated 36 combined MPG fuel economy, the latter setting a benchmark for the segment, all while operating seamlessly and transparently.

The 2021 Green Car of the Year® award winners were selected by a highly-respected jury comprised of energy and environmental leaders including Mindy Lubber, president of CERES; Jean-Michel Cousteau, president of Ocean Futures Society; Dr. Alan Lloyd, president emeritus of the International Council on Clean Transportation and senior research fellow at the Energy Institute, University of Texas at Austin; Clay Nesler, interim president of the Alliance to Save Energy; and Matt Petersen, president and CEO of Los Angeles Cleantech Incubator and advisory board chair of Climate Mayors. Celebrity auto enthusiast Jay Leno and Green Car Journal editors rounded out the Green Car of the Year® jury.

Source Article: https://pressroom.toyota.com/2021-toyota-sienna-2021-wins-family-green-car-of-the-year/

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Toyota News

Toyota RAV4 TRD Off-Road Named Compact SUV of Texas

Best-Selling SUV wins top honor at the 2020 Texas Truck Rodeo

PLANO, Texas (November 5, 2020) – Toyota’s best-selling vehicle in America was recognized by the Texas Auto Writers Association (TAWA) at the annual Texas Truck Rodeo event. The 2021 RAV4 TRD Off-Road was named Compact SUV of Texas for the second consecutive year.

“It’s great the media members of TAWA recognized the RAV4 TRD Off-Road’s ability to help people find their adventures on and off road,” said Cynthia Tenhouse, vice-president, Vehicle Marketing and Communications for Toyota.

One of the newest members of the TRD family, the RAV4 TRD Off-Road offers impressive off-road capability with the comfort, style and safety RAV4 is known for in segment. With the RAV4’s first-ever TRD-stamped stainless-steel front skid-plate, the 2021 model benefits from increased resistance against debris found on or off the road. Other key off-road features of the vehicle include matte-black TRD alloy wheels and TRD-tuned suspension engineered to enhance body control and small-bump isolation. The vehicle’s Falken Wildpeak A/T Trail all-terrain tires use a unique tread pattern and compound developed to TRD technical requirements, and their rugged, square-shoulder design helps protect against punctures.

Additionally, the 2021 RAV4 TRD Off-Road offers drivers the ability to take more adventure equipment along, towing up to 3,500 pounds. The vehicle’s interior offers striking red stitching and red trim to further enhance the TRD Off-Road model’s cabin. As the fifth generation of the best-selling SUV in the U.S., the 2021 RAV4 TRD Off-Road is both a segment leader and segment disruptor.

This year’s Texas Truck Rodeo brought together 27 journalists to evaluate 39 trucks and SUVs on an off-roading course in the Texas Hill Country. Vehicles from the world’s top manufacturers were evaluated on interior, exterior, value, performance and personal appeal. The RAV4 TRD Off-Road ran the rugged course, leaving its competitors trailing in the competition. Additionally, Toyota’s 2021 Toyota 4Runner TRD Pro, the 2021 Toyota Tundra Trail Special Edition and the 2021 Toyota Tacoma Trail Special Edition were recognized as finalists in each of their categories.

TAWA is a Texas-based nonprofit association for automotive journalists promoting professionalism and quality in journalism for more than two decades. TAWA has grown to become one of the most influential and recognized automotive journalist associates in the U.S. The group produces two annual events – Texas Auto Roundup and Texas Truck Rodeo – that allow members to experience vehicles from various manufacturers in one place, at one time.

Source: https://pressroom.toyota.com/toyota-rav4-trd-off-road-named-compact-suv-of-texas/

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Toyota News

New XLE Premium Grade for 2021 RAV4 Hybrid

Very few vehicles have the capacity to be both a segment leader and a segment disruptor – but the fifth-generation Toyota RAV4 has managed to achieve just that. The latest RAV4 continues its bold leadership moves for 2021 by adding the XLE Premium model to the hybrid lineup at a starting MSRP of $32,500. Additionally, for the RAV4 TRD Off-Road, a new TRD-stamped stainless steel front skid plate has been added for 2021.

New for 2021: XLE Hybrid Premium

New for 2021 includes the XLE Premium grade for RAV4 Hybrid. Modeled off the gas version with some new additions, features of the new RAV4 Hybrid XLE Premium include:

  • 18-in. 5-spoke super-chrome-finished sport alloy wheels
  • Power Moonroof
  • LED projector headlights with chrome bezels, Automatic High Beams and auto on/off
  • LED Daytime Running Lights (DRL) with Accent Lighting*
  • Integrated Fog Lamps
  • Dual zone automatic climate control system with dust and pollen filter, front center vent flow controls and rear-seat vents
  • Leather-trimmed tilt/telescopic 3-spoke steering wheel with silver accent and audio controls
  • 5-passenger seating with SofTex®-trimmed seating surfaces
  • 8-way power-adjustable front driver’s seat with lumbar support; 4-way adjustable front passenger seat with seatback pocket
  • 4.2-in. digital Multi-Information Display (MID)
  • 7.0-in. touchscreen, six speakers, Android Auto™ & Apple CarPlay® & Amazon Alexa compatible, USB media port, four USB charge ports, hands-free phone capability and music streaming via Bluetooth® wireless technology, SiriusXM® with 3-month All Access trial subscription
  • 5 USB Ports (Three located in the front and two in the backseat)
  • Power Back Door
  • Smart Key/Push Button

For more information on upcoming models & trims, check out the source post here from Toyota: https://pressroom.toyota.com/new-xle-premium-grade-for-2021-rav4-hybrid/

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Toyota News

Toyota Revs Up Support for E-Learning Across United States

Have you ever wondered how a Toyota vehicle is designed? Or how the Toyota Camry, America’s best-selling sedan for 18 straight years, is built? Or what it is like to work in a modern manufacturing environment? Well, now you can easily find the answers to those questions… virtually.

Toyota Motor North America (TMNA) has launched an exciting new virtual education hub providing visitors with an immersive experience and a chance to visit many of its U.S. manufacturing facilities. The hub includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field tips and more.

“This virtual education hub and the plant tours provide a digital window into our world and the guiding philosophies behind our manufacturing processes and products, including Continuous Improvement and Respect for People,” said Chris Reynolds, TMNA chief administrative officer, Manufacturing and Corporate Resources.

“Our goal with the Hub is to inspire many, including those from groups which are underrepresented in STEM jobs or those who live in communities where job opportunities are needed, to get really excited about a career in STEM, and maybe even get them interested in joining with Toyota to provide mobility for all.”

Through STEM-based lessons, visitors can learn the science behind some of Toyota’s core philosophies that go beyond building cars and trucks. Visitors can also go behind-the-scenes at Toyota’s Research and Development (R&D) center in Ann Arbor, Mich. Or step into the future at the Toyota Research Institute (TRI) to discover how Toyota is building the future of mobility while harnessing the power of artificial intelligence to make driving safer.

“At Toyota, we believe in the importance of high-quality and accessible education,” said Mike Goss, president of the Toyota USA Foundation. “As educators face new challenges during this unique time, we hope these virtual experiences and free resources will provide students, teachers, parents, and life long-learners alike, with engaging content that will help bring learning to life.”

In addition to Toyota R&D and TRI, visitors can take a virtual tour of the experience centers at Toyota’s vehicle plants in Indiana, Kentucky, Mississippi and Texas to learn how popular models like the Avalon, Corolla, Highlander and Tacoma are made. Virtual tours of Toyota’s unit plants responsible for producing cylinder heads, engines, transmissions and other vehicle components, in Alabama, Missouri, Tennessee and West Virginia, are also available.

All educational resources are provided at no cost and are available to the public by visiting www.tourtoyota.com/educationhub.

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New Toyota Vehicle

2021 Toyota Sequoia Debuts With Nightshade Special Edition, New Color

The Toyota Sequoia is one of the oldest SUVs in North America having been around in it’s current iteration for nearly 13 years. The time has come for Toyota to freshen up the SUV and as a result we will be receiving a 2021 Toyota Sequoia Nightshade special edition.

Potential buyers can get the Sequoia Nightshade Edition in Midnight Black, Magnetic Gray, or Blizzard Pearl, with all versions featuring darkened chrome badging, fog light surrounds, lower grille, & body moldings. Inside, the special version of Toyota’s body-on-frame SUV features black leather upholstery to round off the dark look.

For more information and staying up to date on upcoming Toyota models, feel free to reach out to the team at Lithia Toyota of Abilene today.

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New Toyota Vehicle

2021 Toyota Corolla Hatchback Red Special Edition

Toyota has something special in store for sport hatchback fans who like their cars with expressive styling and bold colors. Dressed out with an exclusive body kit and striking Supersonic Red paint, the 2021 Corolla Hatchback Special Edition looks like it just rolled out of a Southern California custom shop. And, because enthusiasts who buy factory customs don’t like to see themselves coming and going on the road, Toyota will offer just 1,500 of these red-hot hatches for the 2021 model year.

The Special Edition, which arrives in late summer, makes a powerful style statement while adding the safety and convenience upgrades common to the rest of the 2021 Corolla Hatchback line. All 2021 Corolla Hatchback models add rear seat-mounted side airbags, bringing the car’s total airbag count to 10. In addition, the 2021 Corolla Hatchback makes Rear Cross Traffic Alert with Blind Spot Monitor standard on the XSE grade and optional for the SE grade with the SE Preferred package.

2021 Toyota Corolla Hatchback Special Edition Highlights

  • Custom body kit and Supersonic Red paint create a knockout look
  • 1,500 Special Editions available for model year 2021
  • All 2021 Corolla models add new safety features
  • Enhanced Cargo Space option, available for no extra cost

For more information on both the upcoming 2021 Toyota Corolla Special Edition & Regular Edition, feel free to contact Lithia Toyota of Abilene today. We’re located in Abilene, TX, also serving Dyess AFB, Clyde, Sweetwater, Anson, and the surrounding areas.

Source: Toyota Newsroom