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Toyota News

A Toyota Milestone; 50 Million Corollas Sold.

After 12 generations and 55 years of production, the 50-millionth Corolla has been sold, marking a major milestone for not only Toyota but the automotive industry as a whole. Introduced to the U.S. in the spring of ‘68, the Toyota Corolla was relatively unknown to American consumers but quickly grew to be the world’s top-selling car. Known for its reliability, the Corolla earned the trust and confidence of its owners, slowly forming a long list of lifelong followers with every car sold.

Generations of Reliability

With the first Corolla rolling onto U.S. shores in 1968, Toyota immediately began to make a name for themselves amongst automakers. The first-generation Corolla was a simple, clean, yet refined design, available in coupe, four-door sedan, and two-door wagon models, with its reliability, truly paving the way to popularity. Experiencing immediate success in the U.S. market, Corolla quickly became the poster child for value and reliability in its class, while also growing to be one of Toyota’s biggest assets.

Following the massive success of the first-generation Corolla, Toyota continued with the Corolla name and has produced over 50 years’ worth of ultra-reliable vehicles. Offering more comfort, convenience, and performance with each new generation, the Corolla further solidified itself as one of the best value and most reliable vehicles in existence. Such value, performance, and safety are hard to resist, resulting in millions of Corolla owners, spanning multiple generations of a family.

As sales continued to soar, the 1973 Oil Embargo was enacted and resulted in a major fuel crisis with long lines and sky-high prices at the pump. Fuel became so expensive that fuel rationing had to be put into effect, casting fear and doubt in millions. That fear and doubt led those millions to the Corolla and its fantastic fuel efficiency, further popularizing the Corolla and carrying Toyota even closer to the top.

In the mid-80s Toyota sales had skyrocketed due to their heroic performance during the Oil Embargo, leading Toyota to build a U.S. plant for Corollas. This move to the U.S. not only increased vehicle reliability, but consumer confidence as well because Americans love anything made in the United States. With such success in producing vehicles in the U.S. Toyota has continued to manufacture vehicles there, opening up the Toyota Motor Manufacturing Mississippi, Inc. (TMMS) in 2011 which is home to Corolla production. Recently Toyota has even joined forces with Mazda and built a manufacturing plant in Huntsville, Alabama which will be the home of the all-new Toyota Corolla Cross, Toyota’s all-new crossover SUV.

Onward and Upward

After over 50 years and 50 million Corollas sold, Toyota isn’t ready to stop there. With big plans for future generations of Corolla, Toyota is sure to stay at the top of its class as it plans to continue pumping out the ultra-reliable Corolla. As mentioned, for 2022 Toyota will be releasing the Corolla Cross, a highly anticipated crossover SUV that is sure to dominate its market. The Corolla lineup is a proud family of vehicles, boasting a variety of models including sedans, a hot hatchback, hybrids, and the upcoming Corolla Cross.

Seeing its latest refresh in 2019, the Corolla is ready to keep delighting families and making memories by offering updated models to fit the modern customer. Reviving the hatchback, the 2019 refresh of the Corolla was a huge hit among Toyota enthusiasts and even earned newly loyal fans. It’s no secret that in modern times Toyota continues to be a leader and innovator, with generations of loyal customers clinging on to their every move.

Not ready to stop at 50 million Corollas sold, Toyota has its sights set on the future, aiming to put even more cars in America’s driveways as the years go on. Toyota is a leader in offering stylish, safe, efficient, and dependable vehicles that are ready to help write endless chapters in your adventure story. With the Corolla Cross coming in 2022, Toyota is ready yet again to shake up the automotive industry and forge new precedents with its foray into small compact crossover SUVs that are affordable.

Thank You

As Toyota continues to make cars, they want to take time to reflect upon the journey and thank their millions of customers. With 50 million Corollas sold, Toyota is ready to carry on into the future, making memories and traveling millions of miles along the way. Become a part of the Toyota family today, stop in at Lithia Toyota of Abilene to check out our fantastic selection of Corollas and other Toyota models. Everyone has a Corolla story, what’s yours? Share your Corolla story by using #MyCorollaStory on your social media.

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New Toyota Vehicle Parts Service Service Center Service Center in Texas Texas Toyota Tires Toyota News

Changing Tires with the Seasons.

Different Tires for Different Seasons.

Looking for new tires this season? Call Lithia Toyota of Abilene today!

At the Tire Shop

It’s 4pm on a Friday afternoon and you’re in line at the tire shop anxiously awaiting the enormous bill that you’re about to incur. “Next!” yells out the middle-aged service writer, motioning from amongst a whirlwind of paperwork, for you to come to the counter. At the counter you tell the service writer that you need four new tires and he asks you “Summer, winter, all-season?” and it dawns on you at that moment that you’re totally unprepared for this question. “There’s a difference in tires?” you think to yourself, and your mind begins to wonder how you’ve gone so long not knowing there were different tires, let alone what those differences are. Being in a position like this isn’t all that uncommon, unless you’re a car enthusiast or a mechanic yourself, chances are you were never told about the differences in tire compounds and why there is even a need for different tires. They say you learn something new every day, and today’s lesson is on the various tire compounds and their specific uses, so buckle in and come along for the ride.

Different Tires, for Different Seasons

Both the summer and winter are filled with their own unique wonders and magical times, but also filled with their own unique challenges at the same time. Winter can be cold, harsh, and unforgiving, both to humans and machines alike. While the summer may not come with ice and snow like winter, it can still be host to poor or dangerous driving conditions just like winter is. With the winter and summer being total opposites, it makes sense that there isn’t just one tire to handle both seasons. Tire manufacturers nowadays have tire offerings in three different categories, Summer, Winter and All-Season, each boasting their own advantages and disadvantages. Now you may be wondering, why not just buy all-season tires for all the seasons? Stick around and read about why all-season tires aren’t necessarily for all of the seasons, and why winter tires should be kept to colder temperatures.

Summer Tires

Summer tires are excellent dry and wet condition tires in warmer weather, making them perfectly suited for rainy summer evenings and sweltering hot afternoons. In order to gain superior traction and handling that summer tires are known for, they were designed with less grooving for water clearance and even have a more streamlined tread pattern which increases the amount of tire in contact with the road, ultimately providing better traction. On top of the increased traction and handling, summer tires also boast better fuel economy due to their reduced rolling resistance. While summer tires are great because of their increased traction and handling, the technology used to achieve those results ends up being detrimental to the car and driver if driven in cold weather conditions. Because of the summer tires’ streamlined tread design, they become much more brittle in cold weather and therefore are considered unsafe in winter driving conditions. Purchase your summer tires and have them mounted and balanced at Lithia Toyota of Abilene located in Abilene, TX, then hit the roads in confidence with your new tires.

Winter Tires

Cold weather brings a plethora of problems, from snowfall shutting down roads to black ice causing accidents, the winter is no joke. That is why it’s imperative to head into every winter prepared for the challenges the cold weather forces you to encounter daily. One way to fight back against the cold, cruel beast that is winter is with winter tires. Winter tires are designed with more natural rubber in the tire compound, allowing the tire to maintain flexibility even in temperatures below freezing. In addition to the unique rubber compounding, winter tires boast more aggressive tread patterns that help dig into the snow and ice, providing traction and handling without having to stud the tire. While winter tires are great in cold weather, it’s not a great idea to keep them on during the warmer months as the softer rubber compound will cause accelerated wear and tear of the tire and pose handling and traction issues as well. After running winter tires during the cold weather months, make sure to switch off to a good summer tire or a set of all-season tires. Before winter sneaks up on you, make sure to drop by Lithia Toyota of Abilene Service Center to get your winter tires and winter car servicing.

All-Season Tires

All-season tires means they can be used in all seasons right? Unfortunately, that is a common misconception amongst drivers today, with most drivers believing they can run one set of all-season tires year-round with no issues. While all-season tires sound like they can do it all, they really just excel at being mediocre in all seasons. With winter tires sporting extra rubber to maintain a softer compound for the cold weather conditions, and summer tires boasting a stiffer tire that provides better traction in warm weather, all-seasons take a bit of inspiration from both which results in a hybridized version of summer and winter tires. All-season tires sacrifice a bit of the warm and wet weather traction in favor of being able to grip in ice and snow, making them a great choice for those that live in climates that don’t drop below freezing often or if at all. The true way to determine if an all-season tire is the right tire for you is to base it off of your local climate, a very neutral climate area is the best place to use all-season tires in. If you’re looking for a great middle ground between summer and winter tires, purchasing all-season tires at Lithia Toyota of Abilene is a great option.

Which Tire is Best for Me?

Choosing a tire seemed simple before all of this info, right? While there are many factors that go into purchasing a tire, you don’t have to be an expert to make a choice, as our parts experts at Lithia Toyota of Abilene will guide you in choosing the right tire for your vehicle. In order to make it a little easier to select a tire, consider your climate and daily driving conditions first, then make sure to stop by Lithia Toyota of Abilene to speak with a parts professional and order your tires today!

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Toyota News

The Stars Align for 2022 Toyota Tundra

With a host of new features and returning fan favorites, the 2022 Toyota Tundra will expand possibilities for adventure when it is fully unveiled later this fall. Sign up to get the latest updates for the 2022 Toyota Tundra here. #Tundra

Click the source article below to view the video!

Source Article: https://pressroom.toyota.com/the-stars-align-for-2022-toyota-tundra/

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Toyota News

2022 Toyota Corolla Cross Makes U.S. Debut and Expands Corolla Lineup

For more than 50 years, Corolla has been synonymous with dependability, fuel efficiency, safety and value – and today, Toyota is evolving the series even further. Based on the ever-popular Corolla sedan, the all-new 2022 Corolla Cross, which made its U.S. debut today, is the bold compact crossover you didn’t know you needed until now.

“Our loyal customers love the quality, durability and reliability that has helped make Corolla the best-selling nameplate in history,” said Lisa Materazzo, group vice president of Toyota Marketing.  “With the all-new Corolla Cross we are building upon that foundation and offering more versatility and fun to adapt to their evolving lifestyles.”

Available in front-wheel drive (FWD) and all-wheel drive (AWD), the compact SUV maximizes the inherent potential of the high-strength TNGA-C platform and a 169-horsepower, 2.0-liter Dynamic Force Engine, enabling the all-new model to achieve high-quality performance, a comfortable ride and outstanding spaciousness. What’s more, the surprising cargo capacity gives it the versatility to accommodate life’s adventures.

Well-Appointed, Yet Powerful

Spread across three grades – L, LE, and XLE – the versatile design of the Corolla Cross is spacious, modern, powerful and high-quality. From an engineering perspective, the 2022 Corolla Cross offers an approachable exterior as well as a higher line-of-sight thanks to the TNGA-C platform. Key design cues include a distinctive black grille flanked by LED lighting with black body accents – giving the entry SUV a confident stance. And from the rear, the design elements continue, with an integrated rear spoiler and LED lighting. Wheel options range from 17-inch steel on L to 18-inch alloy on XLE.

Inside, Corolla Cross’ spacious interior shares many similarities with its sedan and hatchback siblings. The all-new model can be outfitted with a power moonroof, as well as either single- or dual-zone automatic climate control, with all grades featuring standard heating and air conditioning vents for rear seat passengers.

SofTex-trimmed seating is also available, as is a 10-way, power-adjustable driver’s seat with lumbar and heated front seats.

In back, storage space can be maxed out thanks to the 60/40-split folding rear seats that come standard on all grades, while XLE models also include a center armrest with two cupholders. And to make access to the roomy cargo area even more convenient, the Corolla Cross has an available power liftgate with height adjustability.

Corolla Cross will also be available with accessories that expand its capability including a roof rack with crossbars, an activity mount for carrying items, such as bicycles and all-weather floormats.

Small But Mighty

Who says a crossover has to feel small? The Corolla Cross is equipped with the mighty 2.0L Dynamic Force engine and Direct Shift CVT from Corolla sedan’s sportier “S” grades. That means a punchy 169 horsepower and a physical first gear that provides a truly engaging driving experience, all while providing exceptional efficiency.

Corolla Cross’ suspension also plays a role here, as it’s fully independent for all-wheel-drive models, while front-wheel-drive vehicles feature a brand-new torsion beam system in the rear.

Additionally, every Corolla Cross is capable of towing up to 1,500 lbs.

And for those who choose AWD, Toyota’s clever Dynamic Torque Control system can direct up to 50% of power to the rear wheels when it’s needed – and disengages completely when it’s not. This feature helps Corolla Cross maintain great fuel economy estimates – another strong suit for this powertrain – with an estimated 32 combined MPG for the FWD model and an estimated 30 combined MPG for the AWD model.

Connected and Charged Up for the Long Drive

Inside Corolla Cross, advanced technology does not disappoint. This includes an available 7-inch Multi-Information Display with a digital instrumentation layout and an available 8-inch multimedia touchscreen. The ease of use and vast range of in-car entertainment and connected functionalities, including standard compatibility for Apple CarPlay and Android Auto, will be sure to keep passengers occupied. Mobile devices will stay topped off through wireless charging (standard on LE and XLE), or through the conveniently located USB media port. LE and XLE grades offer two USB charging ports for rear seat passengers, welcoming all devices along for the drive.

The available Audio Plus multimedia with Remote Connect and a nine-speaker JBL® sound system is the perfect complement to a road trip playlist. And when it’s time to turn on the tunes, Amazon Alexa connectivity keeps Amazon’s digital assistant just a question away. Other connected features include a standard three-month SiriusXM All Access trial subscription to more than 300 channels accessible throughout the country.

Safety

True to Toyota form, modern safety is key for Corolla Cross. That’s why all grades come standard with both the Toyota Safety Sense suite of advanced active safety systems, as well as Toyota’s signature STAR Safety System.

Blind Spot Monitor and Rear Cross-Traffic Alert come standard on LE and XLE, while Front and Rear Parking Assist with Automatic Braking is standard on XLE. And nine airbags are mounted throughout the cabin to help protect occupants.

Source Article: https://pressroom.toyota.com/2022-toyota-corolla-cross-makes-u-s-debut-and-expands-corolla-lineup/

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Toyota News

Buckle Up: All-New Toyota Tundra Coming Soon

The future of Toyota trucks is bright with the all-new, next-generation 2022 Toyota Tundra leading the way. Stay up to date with the latest information here.

Source Article: https://pressroom.toyota.com/buckle-up-all-new-toyota-tundra-coming-soon/

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Toyota News

Toyota Debuts All-Electric SUV Concept

 

  • Toyota bZ4X BEV concept includes new AWD system packaged in a sleek SUV design
  • Solidifies Toyota’s global commitment towards carbon neutrality by 2050
  • Electrified product portfolio to expand to around 70 models globally by 2025; including 15 new battery electric vehicles, of which, seven will be Toyota bZ models
  • Toyota plans on bringing electrification to its truck lineup, including hybrid and BEV powertrains

Toyota envisions a future in which carbon neutrality is achieved through the practical marketization of a portfolio of products with advanced, alternative-fuel and zero-emission powertrain technologies. Already a leader in electrification, the company took a major step forward today with the introduction of the Toyota bZ4X Concept, a vision for the first of a global series of battery-electric vehicles to be introduced under the “Toyota bZ” brand umbrella.

The Toyota bZ4X Concept joins a full lineup of electrified vehicles – a lineup that, in total, accounts for more than 40% of all alternative powertrain vehicles sold in the U.S. These alternative powertrains include battery electric, hydrogen fuel cell electrics, hybrids and plug-in hybrids.

Toyota plans to expand to around 70 electrified models globally by 2025. This future lineup will feature 15 dedicated BEVs, including seven carrying the bZ (Beyond Zero) brand moniker. In addition, Toyota intends to bring electrification to its pickup truck lineup in the near future, including hybrid and BEV powertrains. This diverse portfolio of electrified products will help propel Toyota toward its goal of carbon neutrality by 2050.

“The Toyota bZ4X concept points to yet another option in our already robust electrified portfolio” said Bob Carter, TMNA executive vice president of sales. “At Toyota, we are a human-centered company – the customer is our CEO and will ultimately decide which technologies will carry us toward a carbon neutral future. With investments and product offerings across the spectrum of electrification, we intend to be there with products and technologies that meet the diverse needs of customers around the world.”

Jointly developed with Subaru, the Toyota bZ4X SUV Concept is built on the new e-TNGA BEV- dedicated platform. The concept conveys Toyota’s legendary quality, durability and long-term reliability (QDR) in combination with Subaru’s AWD capabilities to achieve a driving experience that is both comfortable and engaging.

The Toyota bZ4X SUV concept features a long wheelbase with short overhangs, resulting in a distinctive design with ample interior space. The open-concept interior is designed to enhance driver comfort and confidence on the road. With every detail purposefully engineered, the low position of the instrument panel and the location of the meters above the steering wheel not only help expand the vehicle’s sense of space, but also help increase visibility to aid in safe and secure driving.

Toyota plans to produce the Toyota bZ4X in Japan and China; it hopes to begin worldwide sales of the model by the middle of 2022. U.S. product details will be shared at a later date.

Source Article: https://pressroom.toyota.com/toyota-debuts-all-electric-suv-concept/

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Toyota News

Toyota to Debut Three New Electrified Vehicles for U.S. Market

Portfolio will add two Battery Electric Vehicles (BEVs) and a plug-in hybrid (PHEV)

Internal research shows BEV and PHEV models have similar environmental benefits

Latest Environmental Action Plan pursues targets in support of Toyota Environmental Challenge 2050

Toyota Motor North America (TMNA) announced plans to debut in the U.S. market this year, three new electrified models – two BEVs and a PHEV.

“We continue to be leaders in electrification that began with our pioneering introduction of the Prius nearly 25 years ago,” said Bob Carter, TMNA executive vice president of sales. “Toyota’s new electrified product offerings will give customers multiple choices of powertrain that best suits their needs.”

The new electrified models further expand Toyota’s U.S. leadership in alternative powertrain vehicles. Toyota has over 40% share of the total alternative fuel vehicle market, which includes a 75% share of the fuel cell market and a 64% share of hybrids and plug-ins. By 2025, Toyota’s goal is to have 40% of new vehicle sales be electrified models, and by 2030 expects that to increase to nearly 70%.

Globally, Toyota hybrid vehicles sold have avoided an estimated 139 million tons of greenhouse gas (GHG) into the atmosphere. In the U.S., we have avoided approximately 38 million tons of GHG. This achievement is the result of Toyota’s long-standing commitment to the environment and creating a net positive impact on the planet and society.

Between now and 2025, Toyota and Lexus models, globally, will have an electrified option. Toyota is also developing a dedicated BEV platform, e-TNGA, that offers flexibility for all drive configurations. These initiatives are further steps toward achieving the Toyota Environmental Challenge 2050, introduced in 2015, the most demanding and most inspiring environmental commitments Toyota has ever made.

“We believe the fastest way to lower greenhouse gases in the transportation sector is to offer drivers lower carbon choices that meet their needs,” said Gill Pratt, chief scientist of Toyota Motor Corporation and CEO of Toyota Research Institute. “At every price point and with multiple powertrains, we can put more people in cleaner automobiles across North America to have the greatest near-term impact on total carbon emissions.”

Toyota shared highlights of new internal research evaluating the environmental impact and cost of ownership between a PHEV and a BEV. For this research, Toyota created a tool that shows the trade-off between GHG Emissions and Total Cost of Ownership. The source code for this tool is publicly available at carghg.org for others to experiment with the various input parameters and see the movement of BEVs and PHEVs on the GHG and cost plot. The research found:

  • GHG of a currently available BEV model and PHEV model are roughly the same in on-road performance when factoring in pollutants created by electricity production for the average U.S. energy grid used to charge batteries.
  • Manufacturing is a component of GHG emissions. Using the “Greenhouse gases, Regulated Emissions, and Energy use in Technologies” (GREET) model, researchers found that the production of a PHEV emits less GHG since it uses a smaller, lighter weight battery.
  • The PHEV is much less expensive to buy and own, compared to the BEV. Without any incentives, the five-year Total Cost of Ownership (TCO) of a long-range BEV is significantly higher than the PHEV. If you include incentives available this year (2020), the TCO of a long-range BEV is much higher.

The key point is that a BEV and PHEV can provide similar environmental benefits. Each has a unique profile and can be an optimal solution in different circumstances. By having a diversified product portfolio with multiple forms of vehicle electrification, Toyota can let consumers choose the model that best suits their usage needs and cost profile while maximizing the total contribution to GHG reduction.

Toyota’s progress on Challenge 2050 in North America is measured across four key areas – reducing carbon emissions, conserving water, fostering a sustainable supply chain including waste reduction, and protecting biodiversity. Sustainability planning, strategies and actions are driven by an annual North American Environmental Action Plan, with a five-year roadmap modeled to achieve targets in Challenge 2050 and also the United Nations Sustainable Development Goals (SDGs).  Toyota is currently targeting:

  • Reduction in CO2 from the company’s operations, products and vehicle lifecycle – including logistics, suppliers and dealers
  • Reduction in overall water use per unit of vehicle production by 3% from a 2020 baseline
  • Reduction of procurement of plastic packaging materials by 25% from a 2018 baseline
  • Development of third party validated onsite habitat management policy by 2021 and begin implementation in 2022.

As proof of its commitment, Toyota recently agreed to purchase power from a future Clearway Energy Group wind farm to reduce its overall carbon footprint from electricity used from the power grid. Toyota also provided an annual update toward having a net positive environmental impact in the 2020 North American Environmental Report.

Source Article: https://pressroom.toyota.com/toyota-to-debut-three-new-electrified-vehicles-for-u-s-market/

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Toyota News

Toyota’s “The Sienna Life” Campaign Celebrates Life’s Spontaneous Moments

The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

“The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,” said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. “We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.”

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America.  Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model.  The Tagency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys.

The campaign showcases a unified style across all creative throughout the Tagency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, “Lakeside” features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. “Lucky” shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In “Bold Statement,” created by Burrell Communications and directed by The Mill, a hip couple takes the “scenic route” on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two  spots, “Phone” and “Cold,” that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In “Phone,” friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In “Cold,” a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: “Marathon,” where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and “Team Outing,” which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky.

Media Placements

“The Sienna Life” is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé NastRefinery29Tastemade, Hulu and Hulu Latino, Pinterest, PopSugarThrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

“The Sienna Life” spots are available for viewing here. For images and credits, please click here.

 About the 2021 Toyota Sienna

Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20” Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

Source Article: https://pressroom.toyota.com/toyotas-the-sienna-life-campaign-celebrates-lifes-spontaneous-moments/

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Toyota News

Toyota RAV4 TRD Off-Road Named Compact SUV of Texas

Best-Selling SUV wins top honor at the 2020 Texas Truck Rodeo

PLANO, Texas (November 5, 2020) – Toyota’s best-selling vehicle in America was recognized by the Texas Auto Writers Association (TAWA) at the annual Texas Truck Rodeo event. The 2021 RAV4 TRD Off-Road was named Compact SUV of Texas for the second consecutive year.

“It’s great the media members of TAWA recognized the RAV4 TRD Off-Road’s ability to help people find their adventures on and off road,” said Cynthia Tenhouse, vice-president, Vehicle Marketing and Communications for Toyota.

One of the newest members of the TRD family, the RAV4 TRD Off-Road offers impressive off-road capability with the comfort, style and safety RAV4 is known for in segment. With the RAV4’s first-ever TRD-stamped stainless-steel front skid-plate, the 2021 model benefits from increased resistance against debris found on or off the road. Other key off-road features of the vehicle include matte-black TRD alloy wheels and TRD-tuned suspension engineered to enhance body control and small-bump isolation. The vehicle’s Falken Wildpeak A/T Trail all-terrain tires use a unique tread pattern and compound developed to TRD technical requirements, and their rugged, square-shoulder design helps protect against punctures.

Additionally, the 2021 RAV4 TRD Off-Road offers drivers the ability to take more adventure equipment along, towing up to 3,500 pounds. The vehicle’s interior offers striking red stitching and red trim to further enhance the TRD Off-Road model’s cabin. As the fifth generation of the best-selling SUV in the U.S., the 2021 RAV4 TRD Off-Road is both a segment leader and segment disruptor.

This year’s Texas Truck Rodeo brought together 27 journalists to evaluate 39 trucks and SUVs on an off-roading course in the Texas Hill Country. Vehicles from the world’s top manufacturers were evaluated on interior, exterior, value, performance and personal appeal. The RAV4 TRD Off-Road ran the rugged course, leaving its competitors trailing in the competition. Additionally, Toyota’s 2021 Toyota 4Runner TRD Pro, the 2021 Toyota Tundra Trail Special Edition and the 2021 Toyota Tacoma Trail Special Edition were recognized as finalists in each of their categories.

TAWA is a Texas-based nonprofit association for automotive journalists promoting professionalism and quality in journalism for more than two decades. TAWA has grown to become one of the most influential and recognized automotive journalist associates in the U.S. The group produces two annual events – Texas Auto Roundup and Texas Truck Rodeo – that allow members to experience vehicles from various manufacturers in one place, at one time.

Source: https://pressroom.toyota.com/toyota-rav4-trd-off-road-named-compact-suv-of-texas/

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Toyota News

New XLE Premium Grade for 2021 RAV4 Hybrid

Very few vehicles have the capacity to be both a segment leader and a segment disruptor – but the fifth-generation Toyota RAV4 has managed to achieve just that. The latest RAV4 continues its bold leadership moves for 2021 by adding the XLE Premium model to the hybrid lineup at a starting MSRP of $32,500. Additionally, for the RAV4 TRD Off-Road, a new TRD-stamped stainless steel front skid plate has been added for 2021.

New for 2021: XLE Hybrid Premium

New for 2021 includes the XLE Premium grade for RAV4 Hybrid. Modeled off the gas version with some new additions, features of the new RAV4 Hybrid XLE Premium include:

  • 18-in. 5-spoke super-chrome-finished sport alloy wheels
  • Power Moonroof
  • LED projector headlights with chrome bezels, Automatic High Beams and auto on/off
  • LED Daytime Running Lights (DRL) with Accent Lighting*
  • Integrated Fog Lamps
  • Dual zone automatic climate control system with dust and pollen filter, front center vent flow controls and rear-seat vents
  • Leather-trimmed tilt/telescopic 3-spoke steering wheel with silver accent and audio controls
  • 5-passenger seating with SofTex®-trimmed seating surfaces
  • 8-way power-adjustable front driver’s seat with lumbar support; 4-way adjustable front passenger seat with seatback pocket
  • 4.2-in. digital Multi-Information Display (MID)
  • 7.0-in. touchscreen, six speakers, Android Auto™ & Apple CarPlay® & Amazon Alexa compatible, USB media port, four USB charge ports, hands-free phone capability and music streaming via Bluetooth® wireless technology, SiriusXM® with 3-month All Access trial subscription
  • 5 USB Ports (Three located in the front and two in the backseat)
  • Power Back Door
  • Smart Key/Push Button

For more information on upcoming models & trims, check out the source post here from Toyota: https://pressroom.toyota.com/new-xle-premium-grade-for-2021-rav4-hybrid/