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Toyota of Abilene Listicles

Selecting the Century’s Best Super Bowl Car Commercial

The tables are set for Sunday’s Super Bowl LVIIII (Super Bowl 58, if you skipped class the day they taught Roman numerals). The Kansas City Chiefs, led by quarterback Patrick Mahomes, are aiming to become the first team to win back-to-back Super Bowls since the 2004 Patriots. But the San Francisco 49ers seek to avenge their loss to Kansas City in Super Bowl LIV (54) and are itching to take home the Lombardi Trophy for the first time since the 1994 season.

And as usual, in between the pigskin pageantry, we have the commercials.

Super Bowl commercials have long occupied their own sphere in our pop culture landscape. Many Americans claim they look forward to the commercials more than the game itself, though that mentality has dropped off in recent years. That’s due in part to the game itself becoming generally more competitive than it used to be, but also because of the commercials becoming available for viewing well before kickoff. If you want to see this year’s crop of Super Bowl commercials, chances are you can hop online now and knock them out a week in advance.

For the first 30-40 years of the Super Bowl, auto brands admittedly didn’t leave a significant cultural impact with their ads. From “Mean Joe Greene” (Coke) to “1984” (Apple), the most iconic commercials came courtesy of other industries. But as the century turned and our cars became more tech-integrated, their corresponding commercials became more ambitious. Some modern Super Bowl spots are downright cinematic.

We’ve selected a handful of worthy finalists for the title of best Super Bowl car commercial of the century. Before declaring a winner, here are some of the nominees we considered.

Disqualified: Honda – “Yearbook” (2017), Toyota – “Jessica Long” (2021)

In 2017, Honda maxed out their celebrity Rolodex, enlisting A-listers from Jimmy Kimmel to Missy Elliott to dispense life advice straight from the pages of their old high school yearbooks. It’s a fun concept, even as it sticks to the unfortunate trend of celebrity overreliance that Super Bowl ads have succumbed to recently. The larger issue is that it has little (if anything) to do with Honda – or cars in general. The same goes for Toyota’s 2021’s submission, which showcased swimmer Jessica Long’s inspiring leap from adoption to the Olympic stage.

We’re all for car companies pushing the boundaries with creativity. But to be considered among the industry’s top car ad, there needs to be at least the hint of a car involved.

The Nominees:

Audi – “The Chase” (2009) / Kia – “The Truth” (2014)

Hollywood and the auto industry have long maintained a successful working relationship. This dates back to the days of Steve McQueen racing his Ford Mustang through the streets of San Francisco in 1969’s Bullit. For their 2009 Super Bowl commercial, Audi celebrated of the art of the car chase. It placed rising action star Jason Statham – best known for the Transporter and Crank film franchises at the time – behind the wheel of an Audi, unleashing the English enforcer on various locales in a chase sequence medley.

Speaking of action movies, 2014 felt like the sweet spot for Matrix nostalgia. We were just over a decade removed from the generally disappointing, trilogy capper Matrix Revolutions and nearly that far away from the more divisive comeback Matrix Resurrections. Kia correctly wagered that audiences were ready to return to the world of dark glasses and leather jackets. They recruited Laurence Fisburne for their 2014 Super Bowl commercial, in which his Morpheus character reveals the hidden world of luxury cars. Gravity-defying visuals (and opera music) ensue.

Ultimately, Kia and Audi both arrived at the same conclusion: it’s hard to go wrong with the surefire combination of cars and action films.

Hyundai – “First Date” (2016)

Is it that much of a stretch to call this one of Kevin Hart’s most convincing performances? The comedian is endearingly determined as an overprotective father in this 2016 ad. When his daughter is picked up for date night, Hart utilizes Hyundai’s Car Finder technology to essentially stalk the young couple throughout the evening. (Not to worry: its escalating absurdity puts it firmly in the realm of Dad Fantasy). It hasn’t proven memorable enough to be crowned our winner, but it does raise intriguing questions about the state of privacy in a tech-first society. Maybe they could have explored that idea more – if each 30-second block of Super Bowl ad time didn’t cost an average of seven-million dollars.

Hyundai – “Smaht Pahk” (2020)

Is making fun of Boston accents low-hanging fruit? Of course. Is it also an entirely justifiable American tradition? Absolutely. In another inspired Hyundai commercial, native Bostonians Chris Evans and Rachel Dratch break out their best bad regional dialects. Fellow Bay Stater John Krasinski then joins the party to showcase the Sonata’s new Remote Smart Parking Assist feature. Red Sox legend David Ortiz pops up at the end – because of course he does – and even Big Papi finds himself impressed by the Sonata’s self-pahking capability.

Kia – “Robo Dog” (2022)

Kia’s spot for its all-electric EV6, centered around a robot dog, deserves a nomination for being centered around a robot dog. The circuital canine itself hits all the right beats, but did we need another commercial soundtracked to Bonnie Taylor’s “Total Eclipse of the Heart”?

Honorable Mention: Walmart – “Famous Cars” (2019)

This 2019 ad brings together famous pop culture cars – from the Batmobile to Jurassic Park‘s tour vehicles – in the world’s most chaotic Walmart parking lot. It’s a colorful piece of nostalgia bait, and it all comes courtesy of… not an auto manufacturer, but Walmart. Given that our IP-driven culture is so oversaturated with these types of multiversal crossovers these days, we’re saving the gold medal for a more creative (though still IP-based) selection.

The Winner: Volkswagen – “The Force” (2011)

For better or worse, Volkswagen’s landmark 2011 commercial changed the way we watch Super Bowl commercials. A week ahead of the big event, Volkswagen opted to launch their Star Wars-themed advertisement on the web. By kickoff, it had already racked up millions of views on YouTube. Since then, nearly every Super Bowl advertiser has followed the same tactic.

Still, Volkswagen’s marketing approach shouldn’t overshadow the charm of the ad, which still captivates 13 years later. The commercial features a mini Darth Vader in action, trying to manipulate everyday objects with The Force, sans any dialogue. The endearing little Sith Lord manages to seemingly influence a 2012 Passat parked in their driveway… albeit with an inconspicuous assist from Dad’s key fob.

Accompanied by John Williams’ legendary score, the ad achieves a classic feel as our little Vader grapples with his unexpected power. In an age where cutting-edge technology began weaving its way deeper into our vehicles, Volkswagen confidently suggested that our cars could truly spark a sense of wonder.

We Are the Champions

Here in Abilene, we’ll have to wait another off-season to see if the Cowboys made the right move in bringing back head coach Mike McCarthy. But regardless of whether you have a rooting interest in this year’s Super Bowl – or are just tuning in to see if Taylor Swift can make it back from Tokyo in time for kickoff – know that Lithia Toyota of Abilene is working tirelessly on a winning game plan. If you’re even entertaining the thought of another dealership, audible instead into an exciting new Toyota, such as the 2024 Camry Hybrid or the new Corolla Hatchback. Let the winning team have Disney World; more lasting rewards await you at Lithia Toyota of Abilene.

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Toyota of Abilene Listicles

4 Modern Auto Innovations To Be Thankful For

Turkey Day is nearly here, a time for food, family, and the endless struggle between the fourth quarter of the Cowboys game and tryptophan-induced drowsiness.

It’s a season that calls for renewed appreciation of the things that make life worthwhile. Whether you’re on your way to stock up on ingredients at the Abilene Farmer’s Market or driving the family back from Grandma’s house, it’s a good time to reflect on the importance of a reliable vehicle.

Today’s automobiles have much to be thankful for, thanks to a plethora of modern features that have made driving safer and more comfortable than ever. Here’s a four-course meal of recent and semi-recent automotive innovations we should give thanks to: 

Collision Avoidance Technology 

The invention of the airbag was clearly a revolutionary step in automobile safety, providing a life-saving layer of protection in the wake of an accident. But in today’s world, automakers’ priorities have shifted to avoiding such incidents altogether. Enter collision avoidance systems, or CAS.

The first (extremely rudimentary) rearview backup camera was introduced with the 1956 Buick Centurion. Today, that feature comes standard in most contemporary vehicles. But automakers’ ambitions have expanded to full driver assist systems, which do everything from alert drivers when another vehicle is in their proximity to completely takeover the vehicle’s systems when a collision appears imminent. With CAS, it’s like you’re always traveling with a co-pilot, and every day its presence saves lives. 

Mobile App Interconnectivity 

The world is more connected than ever, and your car is now getting in on the party. Though Bluetooth connectivity and similar means of interfacing your phone to your vehicle have been around for over a decade, recently we’ve seen a surge in connected mobile apps. 

For many automakers, it’s become an elevated priority for their vehicles to connect with as many compatible apps as possible, making the transition from your home or office to your new 2024 Toyota Camry feel seamless. Assuming this trend continues, an updated version of this blog a decade from now may be more focused on what your vehicle can’t do.

LED Headlights 

Since bursting onto the scene in 2004, LED (short for “Light-Emitting Diode”) headlights have become the preferred choice of many manufacturers – specifically luxury brands. They offer numerous advantages over more traditional halogen and tungsten lighting, as they have longer lifespans, provide more visibility, and use less electricity – all of which combine to reduce maintenance costs. 

And on a purely aesthetic level, LED lights provide more color options than halogen’s various shades of yellow. We may not have the capability to fully replicate daylight driving during our evening commutes just yet, but LED is illuminating the way forward.

EcoBoost Engines 

Every technological upgrade in the world is for nought if we don’t have a world to begin with. Conceived as an eco-friendly alternative to traditional gas and diesel engines, the Ford-produced EcoBoost is a turbocharged direct-injection gas engine that aims to match its more traditional rivals in both power and torque without sacrificing efficiency. In doing so, EcoBoost engines achieve 20% better fuel efficiency while giving off 15% fewer greenhouse emissions.

As we peer deeper into our automotive crystal ball, electric vehicles and green-first options appear only more ubiquitous. Less costly and more versatile than normally aspirated engines, EcoBoost engines should continue to gain popularity as we move forward.

The Rest is Gravy 

Here at Lithia Toyota of Abilene, we’re thankful for our loyal customers and our vibrant community. As vehicular technology continues to evolve and expand, we remain committed to providing you with Toyota’s newest models. Our entire inventory of new and used vehicles is like an elegant Thanksgiving spread – plentiful, variable, and there for your fulfillment. Bon Appétit, and have a wonderful holiday!

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New Toyota Vehicle

5 Reasons Why You Should Consider an Electric Vehicle

As gas prices continue to rise with no end in sight, the appeal of electric vehicles is growing stronger with each passing day. Whether you have a short drive to work or an hourslong commute, chances are you are feeling the squeeze of surging fuel prices. Fret not, as there is a solution — an electric vehicle! That’s right, electric vehicles are the best alternative to skyrocketing gas prices and they’re environmentally friendly too.

While there are a number of reasons to purchase an electric vehicle in 2022, in this blog we’re going to list the five best reasons you should. Whether you’re budget conscious and looking for an alternative to these growing gas prices or you’re environmentally aware and looking for a way to benefit the earth, switching to an electric vehicle is one of the best decisions you stand to make. Gas prices aren’t going down any time soon, so don’t wait another minute, make the switch to an EV today.

Tax Incentives

One of the many reasons you may want to make the switch to an EV are the potential tax incentives you may qualify for from federal, local or state government. In attempts to draw the public away from fossil-fueled engines, the U.S. government has begun to offer tax incentives to help subsidize the cost of electric vehicles. Aiming for a population fully reliant on EVs, the U.S. government is offering a fairly large tax credit ranging from $2,500-7,500 for owners of hybrid and electric vehicles.

Some states and local governments may also offer tax incentives or programs for EV owners, such as California’s Clean Vehicle Rebate Project (CVRP). This program gives rebate savings directly to owners/lessees of qualifying electric vehicles, making them far more attractive to buy as opposed to a traditional internal combustion engine. If you want to find out more about your local and state government rebates and incentives for electric vehicles, all you have to do is visit their website for more info.

With so many rebates and incentives available, it is no surprise that there has been a major shift to electric vehicles by both consumers and automakers alike. Are you ready to save cash while saving the environment? If so, its time to stop by Toyota of Abilene and make the switch to an electric vehicle today.

More Affordable to Drive

Yet another great reason to switch to electric vehicles — they are far more affordable to drive than your traditional internal combustion engine. The cost of owning an electric vehicle is largely reduced due to it not needing any fuel or the regular maintenance a traditional internal combustion engine requires. In addition to not needing fuel, electric motors have far fewer moving parts than an internal combustion engine and do not require any oil changes.

Another reason EVs are more affordable is their use of regenerative braking. Regenerative braking uses the electric motor to slow down the vehicle, which lengthens the lifespan of your brake pads while also charging your EV batteries. This not only saves you from spending on brake pads, but it also keeps you from having to hit the charging station as well — saving you both time and money.

If you’re looking for a good reason to make the switch to an electric vehicle, all you have to do is look at your wallet. Whether it’s savings at the pump or at the mechanic, making the switch to an electric vehicle puts more money in your pocket while reducing your carbon footprint. Reduce your dependence on fossil fuels and the oil industry, make the switch to an electric vehicle — available here at Toyota of Abilene today.

Surprisingly Sporty Performance

Do you enjoy sporty performance each time you get behind the wheel? Then an electric vehicle is for you! Unlike regular engines, electric motors provide near-instantaneous torque when you step on the pedal. This allows you to experience the thrill of going 0 to 60 MPH in mere seconds, without putting a huge dent in your wallet.

Electric vehicles also boast incredible handling capabilities thanks to their lower center of gravity and impeccable weight distribution. Most EVs are designed with a battery pack positioned in the center of the vehicle, which increases handling, stability and cornering while also minimizing the potential for rollovers.

You don’t need a car with four rings or a horse on the front to enjoy a sporty driving experience — all you need is an electric vehicle!

Better Safety

Driving a car down a public road comes with it’s own set of hazards — hazards we typically tend to accept without even a second thought. When you really think about it, hurling down the road in a few tons of metal filled with a flammable liquid probably is not the best idea and is frankly, a bit anxiety-inducing.

Electric vehicles may not be the perfect answer when it comes to safety. However, they are far safer than a traditional car, truck or SUV that uses an internal combustion engine. Wondering how that is possible? It’s simple — electric vehicles don’t use gas and contain fewer components than traditional vehicles.

Being that electric vehicles have fewer components than traditional vehicles, manufacturers are able to approach vehicle design in a new manner. This new approach has led to improved crumple zones, stronger body design and improved overall safety. Remember the mention of battery packs in EVs being located in the center of the vehicle? That also provides extra safety as it lowers the EVs center of gravity and removes the use of gas, a very flammable substance.

Are you ready for a phenomenal driving experience but want peace of mind, knowing you and your family are safe? Then you need to make the switch to an electric vehicle today! Electric vehicles aren’t just better for the environment, they’re safer to drive as well.

Great for the Environment

One of the more obvious reasons behind buying an electric vehicle is the impact — or lack thereof — that they have on the environment. While internal combustion engines are gas-powered and require regular oil changes to operate, electric vehicles feature an electric motor that doesn’t need fuel or oil to run. This means not only will you save money on fuel and oil changes, but you’ll also be helping out the environment too.

The rise of electric vehicles has also sparked a rise in the use of solar panels in homes throughout the United States. Solar panels are great, they allow you to harness the sun’s energy and use it in lieu of traditional fossil fuels that harm the environment. Many owners of EVs are now installing solar panels on their homes in order to reduce their electricity bill — and further reduce their carbon footprint.

If you want to do your part in helping the environment, buying an EV is a great way to do so. Electric vehicles don’t need oil changes, don’t need gas and can even be charged up using solar power. Are you environmentally conscious? If so, then you need to switch to an electric vehicle as soon as possible.

Are You Ready?

Now that you’ve read through the top five reasons to purchase an electric vehicle, are you ready to make the switch? If so, then Toyota of Abilene is here to help. Here at Toyota of Abilene, we don’t just have Abilene’s best selection of new and used vehicles — we have the largest selection of electric vehicles too! If you want to eliminate your gas expense and reduce your carbon footprint then you need to stop by Toyota of Abilene and purchase your first EV today.

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Toyota News

Toyota to Provide bZ4X Customers with DC Fast Charger Access Through EVgo

Toyota to Provide bZ4X Customers with DC Fast Charger Access Through EVgo                                

Customers to receive one year of unlimited complimentary and convenient charging at EVgo stations nationwide*

PLANO, Texas (Feb. 24, 2022) – When the 2023 Toyota bZ4X battery electric SUV arrives at dealers later this year, it will come with more than just stylish looks and emissions-free utility. The all-new EV will also mark the start of a collaboration between Toyota Motor North America (Toyota) and EVgo to provide new bZ4X customers with on-the-go access to DC fast charging stations. EVgo’s high-powered chargers provide EV drivers both flexibility and convenience to quickly charge at prime locations, such as frequently visited grocery stores, shopping centers and central downtown areas, allowing drivers to travel and charge with minimal downtime and aligning with their break, shopping, eating or errand time.

Customers who purchase or lease a new 2023 Toyota bZ4X will get one year of unlimited complimentary charging at all EVgo-owned and operated public charging stations nationwide. Customers will be able to use the Toyota App on their mobile device to sign up for this offer, locate EVgo stations and initiate complimentary charging for their new bZ4X.

“The arrival of our all-electric bZ4X marks an important step in our commitment towards electrifying 70% of our fleet by 2030. We want our bZ4X customers to enjoy a high-quality ownership experience that is as seamless and worry-free as possible,” said Christopher Yang, vice president, EV Charging Solutions, Toyota Motor North America. “Collaborating with EVgo, the nation’s largest public fast charging network, will help provide bZ4X owners with access to a fast, reliable charge where and when they need it.”

With more than 800 DC fast charging locations and thousands of Level 2 charging stations, EVgo’s charging network serves over 68 metropolitan areas across 35 states. The EVgo network is powered by 100% renewable energy.

“EVgo is thrilled to collaborate with Toyota on bringing accessible and convenient fast charging to new EV drivers with the bZ4X,” said Jonathan Levy, EVgo Chief Commercial Officer. “Toyota’s scale and EVgo’s track record of leadership in clean transportation will help make it easier for even more drivers to go electric.”

When it goes on sale, the 2023 Toyota bZ4X will offer consumers a battery-electric option that combines Toyota’s legendary reputation for quality and reliability with the performance and practicality they expect in a modern SUV.

“This is just the beginning of Toyota’s next-generation battery electric vehicle products that will join our existing portfolio of electrified vehicle options and will drive our progress toward carbon neutrality,” said Yang.

*Non-transferable; excludes commercial, fraudulent, abusive, and other unpermitted or unforeseen uses.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands plus our 1,800 dealerships.

Toyota directly employs more than 48,000 in North America and has contributed world-class design, engineering, and assembly of nearly 43 million cars and trucks at our 13 manufacturing plants.  By 2025, the company’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.  Toyota has more electrified vehicles on the road than any other automaker, with electrified vehicles comprising more than a quarter of our 2021 North American sales.

Through its Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit pressroom.toyota.com.

About EVgo

EVgo (Nasdaq: EVGO) is the nation’s largest public fast charging network for electric vehicles, and the first to be powered by 100% renewable energy. With more than 800 fast charging locations, EVgo’s owned and operated charging network serves over 68 metropolitan areas across 35 states and more than 310,000 customer accounts. Founded in 2010, EVgo leads the way on transportation electrification, partnering with automakers; fleet and rideshare operators; retail hosts such as hotels, shopping centers, gas stations and parking lot operators; and other stakeholders to deploy advanced charging technology to expand network availability and make it easier for drivers across the U.S. to enjoy the benefits of driving an EV. As a charging technology first mover, EVgo works closely with business and government leaders to accelerate the ubiquitous adoption of EVs by providing a reliable and convenient charging experience close to where drivers live, work and play, whether for a daily commute or a commercial fleet.

Source Article: Toyota Newsroom

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Toyota News

The 2022 Toyota Mirai Ups Future Tech with New Toyota Teammate™ Advanced Driver Assistance 

  • Toyota Teammate™ Advanced Drive Executes Acceleration, Braking, and Steering Under Active Driver Supervision (available on Limited grade)
  • Striking, Elegant Coupe on Premium RWD Platform
  • Up to EPA Estimated 402 Miles of Range on XLE grade
  • Up to $15,000 of Hydrogen Fuel Included with Mirai Purchase or Lease

PLANO, Texas (March 10, 2022) – Toyota’s second-generation Mirai, a premium rear-wheel drive luxury fuel-cell electric vehicle (FCEV) with striking coupe-like design, makes another leap into the future of driving with available Toyota Teammate™ advanced driver assistance technology for model year 2022.

Toyota Teammate is built around the philosophy that people and vehicles can work in partnership to achieve safe, convenient and efficient mobility. Toyota Teammate, available on the 2022 Mirai Limited grade, provides two functions: Advanced Drive and Advanced Park. Mirai Limited will feature standard Advanced Park, while Advanced Drive will be available as a purchased upgrade.

The first-generation Mirai (2016-2020) was the first production FCEV offered for sale to retail customers in North America. This second-generation Mirai is a complete reboot from the first generation, with a stunning design that doesn’t quit, more engaging driving performance, a zero emission range of 402 EPA-estimated miles on the Mirai XLE (previous EPA rating of 312 miles) and technology that brings the future of mobility to the present.

Toyota Teammate Steps Up to the Plate

Toyota Teammate’s Advanced Drive function is designed to support drivers by accurately detecting driving conditions to plan and execute acceleration, braking and steering commands under active supervision of the driver. It can also maintain the vehicle within the lane, follow other vehicles, change lanes, navigate certain interchanges and traffic jams and overtake slower vehicles.

Advanced Drive is classified as a Level 2 system as defined by the Society of Automotive Engineers International (SAE), where the driver continues to perform part of the dynamic driving tasks while the feature is engaged. This functionality allows for hands-free driving on limited access highways under certain conditions with eyes-on-the-road operation. This feature can benefit the driver by reducing fatigue over long periods of driving, enabling the driver to pay closer attention to surroundings for greater safety.

When initiated and monitored by the driver, Advanced Park performs the operations necessary for hands-free parking by controlling steering, acceleration, braking and gear changes when parallel parking or backing into a parking space. Using 360-degree sensing, which integrates the functions of complete-circumference cameras and ultrasonic sensors, the system also provides a bird’s-eye view display to allow the driver to check the vehicle’s position relative to any obstacles during Advanced Park operation.

FCEV: Making Electricity from Hydrogen 

The Toyota Mirai is an FCEV, in essence a “plug-less” electric vehicle. So how does it work?

An FCEV generates its own electricity onboard by combining hydrogen with oxygen from the outside air, with water as the only emission. Pressing the accelerator pedal yields immediate flow of electric power from the fuel cell and/or battery to the rear-mounted AC synchronous electric motor, which drives the rear wheels. As you drive, the fuel cell system combines stored hydrogen with oxygen from the air and a chemical reaction produces electric current and water, which drops out of a hidden vent pipe beneath the car.

Electricity generated by the Mirai’s fuel cell and regenerative braking system is stored in a lithium-ion battery. There’s no need to charge a big battery, which can take several hours in an EV even with fast charging. Instead, the FCEV driver simply fills the tank with hydrogen, just as millions of drivers do every day with gas vehicles.

With an FCEV, the fuel is non-toxic, compressed hydrogen gas rather than liquid gasoline. Every 2022 Toyota Mirai will include up to $15,000 of complimentary hydrogen with a purchase or lease. 

Mirai Pricing

The 2022 XLE grade has a starting MSRP of $49,500. An Advanced Technology Package, which includes Bird’s Eye View camera, Front and Rear Parking Assist with Automatic Braking and front seat foot illumination, can be added for $1,410.

The Limited grade has a starting MSRP of $66,000. Advanced park is standard and the Toyota Teammate Package can be added for $5,170, which includes Advanced Drive with 10-year subscription (including extension of Safety Connect, Dynamic Navigation and Destination Assist trials); 2-year extension of Remote Connect trial; 12.3-in. color TFT LCD gauge cluster; 120V/100W power outlet and dual-bulb LED headlights. (New Advanced Drive System Service subscription required after expiration of 10-year period, if available. 4G network dependent.)

Both the XLE and Limited grades offer special colors for the price of $425 including Oxygen White, Heavy Metal, Supersonic Red and, exclusive to the Limited, Hydro Blue; 20-inch Super Chrome Alloy wheels are available for the Limited grade for an additional $1,120 (Super Chrome Alloy wheel option is not available on Limited grade models equipped with the Toyota Teammate Package).

Each Mirai comes with up to $15,000 of complimentary hydrogen.

An extended ToyotaCare maintenance plan, good for three years or 35,000 miles, is included with the vehicle. Other owner benefits include roadside assistance for three years (unlimited miles), an eight-year/100,000-mile FCEV warranty on key fuel cell electric vehicle components, a complimentary rental experience for up to 21 days during the first three years of ownership, and much more.

Related Media

 

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. 

Toyota directly employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of nearly 32 million cars and trucks at our nine manufacturing plants.  By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.  With the more electrified vehicles on the road than any other automaker, a quarter of the company’s 2021 U.S. sales were electrified.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to virtually visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.ToyotaNewsroom.com.

Source Article: Toyota Newsroom

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New Toyota Vehicle

Toyota of Abilene’s Top Tips for First-Time Car Buyers.

Purchasing your very first vehicle can be exciting, however, that excitement can quickly turn to confusion if you’re not prepared ahead of time. Confusion and uncertainty when shopping for a new vehicle can lead to poor, uninformed decisions, that ultimately end up costing you money. Avoid that confusion and uncertainty by reading this list of top tips for first-time car buyers before you hit the lot!

Once you read through this fantastic list of tips, come on down to Toyota of Abilene to use your new knowledge to shop for your new vehicle.

First-Time Car Buying Tips

Figure Out Your Budget

As with most things in the world, setting a budget is one of the most important things to do first before you make any other decisions. Defining your budget makes it easier to narrow down what vehicles you can afford, preventing you from falling into the trap of stretching too far for a vehicle you can’t afford.

Before you settle on a budget for a new car, make sure to evaluate your monthly living expenses and determine from there what you can afford monthly for a vehicle. Remember to include estimates for car insurance, fuel, and vehicle maintenance in this budget, because owning a vehicle is a lot more than a monthly payment.

Once you’ve figured out what you can afford, the hard part is done, now it’s time to start the fun by searching for the right vehicle at Toyota of Abilene.

List Your Needs

Now, this may seem like the first thing to do when you’re ready to buy a new car, but without a budget in mind, many “wants” become “needs”, skyrocketing the cost of the vehicle. Define your vehicle needs by taking into consideration your occupation, daily commute, and even things like the weather around where you live.

All of these factors not only determine what kind of vehicle you will need but also influence just how much maintenance the vehicle will need as well. Living in a snowy climate may mean you need a set of winter and summer tires, whereas living in a hot, dry climate means you’ll need to pay more attention to your fluids, hoses, and belts.

After you define your needs and budget, it’s time to find dealers that carry vehicles you may want. Make your choice easier by picking from the gigantic selection of new and pre-owned Toyota vehicles available here at Toyota of Abilene, located in Abilene, TX.

Research Time

Now that you have a solid idea of what your needs are and a clear budget in mind, it’s time to start researching what vehicles are available to you. Hop online and check out sites like Cars.com, KBB.com, or Autotrader.com to get a listing of all the vehicles in your area, with filters for makes, models, and features. The best option is to visit the website of local dealerships, like Toyota of Abilene, so you can see the most up-to-date inventory information.

During your research, be sure to check out consumer reviews and reports about the vehicle you have in mind. While everyone’s experiences and reviews are different, it is a great idea to at least see if there are any common experiences or trends shared amongst owners of the vehicle you like. Finding a vehicle and having a wealth of information about that vehicle has never been easier, so take advantage of it when searching for your next vehicle.

Is a new Toyota vehicle what you’re looking for? Take a look at our vast inventory of new Toyota vehicles available online and in-store here at Toyota of Abilene, located in Abilene, TX.

Time for a Test Drive

After you decide on the perfect vehicle for you, get out there and take one for a test drive! Test driving a vehicle is one of the most important steps in a purchase, as it really gives you a taste of what owning that particular vehicle is like. While you’re test driving, make sure to get comfortable as if it was your vehicle, and drive a route similar to your daily commute for the best comparison.

When you’re making a big purchase like this, it’s important to make sure the vehicle “fits” all aspects of your lifestyle. Certain dealerships may even allow you to drive the vehicle home for a short period of time, so you can see how it fits in your garage or parking space. Make choosing the perfect vehicle easier, test drive as many vehicles as you can before you decide on one.

If you’re looking for a Toyota vehicle, shop here at Toyota of Abilene and ask your sales professional about an extended test drive. Finding the perfect Toyota vehicle is simple when you’re choosing from our huge inventory here at Toyota of Abilene.

Figure Out Financing

Financing a vehicle tends to be when first-time car buyers get confused, as it can be a detail-heavy process. As a first-time car buyer, it’s important to not get flustered, just ask questions when you’re confused and remember the finance professional is there to help you. Keep in mind that you’re simply agreeing upon how much money you’re borrowing, and how quickly you’ll be paying it back, including interest. If you keep this in mind, financing is a lot less confusing as a first-time car buyer.

If you have your eyes set on a Toyota vehicle here at Toyota of Abilene, our in-house financing professionals will help you every step of the way. At Toyota of Abilene, we work with a variety of auto lenders to make sure you get the best financing possible for your new Toyota vehicle. Choose from the best selection of Toyota vehicles, and the best lenders, only available here at Toyota of Abilene in Abilene, TX.

Drive Home Happy

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Toyota News

Toyota to Debut Three New Electrified Vehicles for U.S. Market

Portfolio will add two Battery Electric Vehicles (BEVs) and a plug-in hybrid (PHEV)

Internal research shows BEV and PHEV models have similar environmental benefits

Latest Environmental Action Plan pursues targets in support of Toyota Environmental Challenge 2050

Toyota Motor North America (TMNA) announced plans to debut in the U.S. market this year, three new electrified models – two BEVs and a PHEV.

“We continue to be leaders in electrification that began with our pioneering introduction of the Prius nearly 25 years ago,” said Bob Carter, TMNA executive vice president of sales. “Toyota’s new electrified product offerings will give customers multiple choices of powertrain that best suits their needs.”

The new electrified models further expand Toyota’s U.S. leadership in alternative powertrain vehicles. Toyota has over 40% share of the total alternative fuel vehicle market, which includes a 75% share of the fuel cell market and a 64% share of hybrids and plug-ins. By 2025, Toyota’s goal is to have 40% of new vehicle sales be electrified models, and by 2030 expects that to increase to nearly 70%.

Globally, Toyota hybrid vehicles sold have avoided an estimated 139 million tons of greenhouse gas (GHG) into the atmosphere. In the U.S., we have avoided approximately 38 million tons of GHG. This achievement is the result of Toyota’s long-standing commitment to the environment and creating a net positive impact on the planet and society.

Between now and 2025, Toyota and Lexus models, globally, will have an electrified option. Toyota is also developing a dedicated BEV platform, e-TNGA, that offers flexibility for all drive configurations. These initiatives are further steps toward achieving the Toyota Environmental Challenge 2050, introduced in 2015, the most demanding and most inspiring environmental commitments Toyota has ever made.

“We believe the fastest way to lower greenhouse gases in the transportation sector is to offer drivers lower carbon choices that meet their needs,” said Gill Pratt, chief scientist of Toyota Motor Corporation and CEO of Toyota Research Institute. “At every price point and with multiple powertrains, we can put more people in cleaner automobiles across North America to have the greatest near-term impact on total carbon emissions.”

Toyota shared highlights of new internal research evaluating the environmental impact and cost of ownership between a PHEV and a BEV. For this research, Toyota created a tool that shows the trade-off between GHG Emissions and Total Cost of Ownership. The source code for this tool is publicly available at carghg.org for others to experiment with the various input parameters and see the movement of BEVs and PHEVs on the GHG and cost plot. The research found:

  • GHG of a currently available BEV model and PHEV model are roughly the same in on-road performance when factoring in pollutants created by electricity production for the average U.S. energy grid used to charge batteries.
  • Manufacturing is a component of GHG emissions. Using the “Greenhouse gases, Regulated Emissions, and Energy use in Technologies” (GREET) model, researchers found that the production of a PHEV emits less GHG since it uses a smaller, lighter weight battery.
  • The PHEV is much less expensive to buy and own, compared to the BEV. Without any incentives, the five-year Total Cost of Ownership (TCO) of a long-range BEV is significantly higher than the PHEV. If you include incentives available this year (2020), the TCO of a long-range BEV is much higher.

The key point is that a BEV and PHEV can provide similar environmental benefits. Each has a unique profile and can be an optimal solution in different circumstances. By having a diversified product portfolio with multiple forms of vehicle electrification, Toyota can let consumers choose the model that best suits their usage needs and cost profile while maximizing the total contribution to GHG reduction.

Toyota’s progress on Challenge 2050 in North America is measured across four key areas – reducing carbon emissions, conserving water, fostering a sustainable supply chain including waste reduction, and protecting biodiversity. Sustainability planning, strategies and actions are driven by an annual North American Environmental Action Plan, with a five-year roadmap modeled to achieve targets in Challenge 2050 and also the United Nations Sustainable Development Goals (SDGs).  Toyota is currently targeting:

  • Reduction in CO2 from the company’s operations, products and vehicle lifecycle – including logistics, suppliers and dealers
  • Reduction in overall water use per unit of vehicle production by 3% from a 2020 baseline
  • Reduction of procurement of plastic packaging materials by 25% from a 2018 baseline
  • Development of third party validated onsite habitat management policy by 2021 and begin implementation in 2022.

As proof of its commitment, Toyota recently agreed to purchase power from a future Clearway Energy Group wind farm to reduce its overall carbon footprint from electricity used from the power grid. Toyota also provided an annual update toward having a net positive environmental impact in the 2020 North American Environmental Report.

Source Article: https://pressroom.toyota.com/toyota-to-debut-three-new-electrified-vehicles-for-u-s-market/