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Texas Toyota

Is Buying a Car in 2022 Worth It?

With the COVID-19 Pandemic coming to a close, consumers are once again demanding a large supply of new vehicles. One that cannot yet be fulfilled by the world’s manufacturers due to a massive shortage of semiconductors with no end in sight.

This shortage has dealerships all over the country scrambling to find a way to put customers behind the wheel of a new vehicle. With the ongoing shortage and rising prices, you may be wondering if now is the right time to buy a new vehicle at Toyota of Abilene, and this blog just may help you decide.

At Toyota of Abilene, the shortage isn’t stopping them from stocking the Abilene, TX area’s best selection of new, pre-owned and certified pre-owned Toyota vehicles. Whether you’re looking for a new or pre-owned vehicle, Toyota of Abilene has plenty of options for you to choose from. Don’t let the shortage hold you back, stop by and see why Toyota of Abilene is Abilene’s favorite Toyota dealer today!

Rising Prices, Dwindling Inventory

As the world slowly returns to form after the COVID-19 Pandemic, the global supply chain is struggling to keep up after such a long period of disruption. Back in 2020, with the world at the height of the pandemic, factories all over the world shut down to stop the spread, while subsequently stopping the production of goods.

During the global shutdown, inventory began to pile up on dealership lots all throughout the United States. With each passing day, the cost of insurance and interest on this sitting inventory totaled in the hundreds of thousands, causing dealership owners a slight panic. This time of uncertainty and panic was not here to stay long, as a bigger problem awaited dealership owners in the near future.

Fast forward a year to 2021, dealerships throughout the U.S. are struggling to keep up with demand for inventory as manufacturers struggle to produce new vehicles. This struggle is largely due to a semiconductor shortage that was sparked by the worldwide lockdowns that took place during the pandemic. With factories shut down and semiconductors not being made, new vehicles ceased to be produced and vehicle manufacturers found themselves struggling to fulfill dealership orders.

In response to the growing supply chain issue, dealerships began to turn their focus toward to used vehicle market, encouraging customers to sell their used vehicles or complete trade-ins. With used vehicles more desirable than ever and equipped government-backed stimulus checks, consumers throughout the United States flocked to dealerships to trade in their old vehicles in favor of new ones.

The rush by dealerships to find ways to supplement the shortage of new vehicles only further exacerbated that shortage, leaving dealerships in a pickle. Now dealerships have droves of customers clamoring to trade-in their vehicles, with no new vehicles to sell those customers, resulting in long waiting lists and disgruntled customers.

With this shortage, you may be wondering if now is the right time to start the search for a vehicle. The answer here at Toyota of Abilene is a resounding, YES! Despite the supply chain issues and a shortage of new vehicles, there has never been a better time to trade in your old vehicle in favor of purchasing a new one. Keep reading to find out why!

The Time Is Now

If you’re wondering if it’s a smart idea to buy a car in 2022, the answer is YES! Now, you may be doubting that because of what you just read above…but fear not! There truly has never been a better time to buy a new car, truck or SUV — and here are some reasons why.

Interest Rates

One of the biggest reasons you should be buying a car right now is because of the incredibly low-interest rates that are available. Right now, banks are loaning out money at record-setting rates in attempts to reinvigorate the struggling, post-pandemic economy. With rates as low as 0.99% APR available, it’s a no-brainer to buy a new vehicle right now as rates like this aren’t typically available.

If you want the best interest rates on the widest selection of new and pre-owned Toyota vehicles, stop by Toyota of Abilene located in Abilene today!

Your Car Is Worth More Than Ever Before

Yeah, you read that right…your old car is worth more than ever before thanks to the shortage of new inventory. Typically, all cars begin depreciating the moment they leave the dealership lot. However, in this whacky post-pandemic economy, some vehicles have actually gained value as they aged.

As dealerships all over the country make a push to purchase used vehicles and increase trade-ins, the value of used vehicles has increased astronomically. That means there has never been a better time to purchase a new vehicle, as your trade-in is worth more than its ever been. If you’ve been tossing around the idea of buying a new car, you’ll want to act now before the value of your used car plummets back to pre-pandemic prices and you lose out on thousands.

You can get the best value for your used car, truck or SUV at Toyota of Abilene located in Abilene, TX. At Toyota of Abilene, they have the Abilene area’s best selection of new and pre-owned Toyota vehicles, so stop by and check out their inventory today!

Customize Your New Vehicle

Due to the semiconductor shortage, chances are you will be waiting on a new vehicle to be built and shipped to the United States before you buy it. This wait may seem like nothing but a hassle when in reality it is the best thing that could happen. Wondering why it’s the best thing that could happen? Keep reading to find out why!

While it may not seem ideal to buy a car that hasn’t yet been built, there are some advantages to doing so. A car that hasn’t been built yet means you can tailor to fit your exact needs and specifications. That means you can forego features you won’t use and add features you may not have been able to find on a specific trim of that vehicle. With the added flexibility that comes with ordering a new Toyota vehicle, it truly makes right now better than ever to buy a new vehicle.

Stop by Toyota of Abilene located in Abilene to place an order for your new Toyota vehicle today!

Reasons You Should Avoid Buying a Car in 2022

This blog would not be complete without a good counterargument. So, let’s talk about a few reasons why you may want to avoid buying a new car, truck or SUV in 2022.

Seemingly Endless Waiting Lists

One good reason to avoid purchasing a new or pre-owned vehicle in 2022 is the waiting game. Let’s face it, nobody wants to spend their hard-earned money on a vehicle they have to spend months waiting for. However, the reality of this post-pandemic world is filled with long waiting lists for new vehicles of all shapes and sizes.

If you’re considering purchasing a new car, truck or SUV, make sure to inquire about the average waiting time at your dealership of choice. Another thing to keep in mind is delays do happen, especially with the rampant issues in the global supply chain. That being said, if you place an order for a new vehicle, be prepared to be patient.

Patience is a virtue they say, and if it’s a virtue that escapes you, perhaps its best to look into a pre-owned vehicle instead. If a pre-owned vehicle is something you would consider, Toyota of Abilene has plenty of them to choose from at their Abilene location — stop by today!

Record-High Prices

An unfortunate consequence of the vehicle shortage has been the steep rise in the prices of new vehicles. With incredibly high demand and constrained supply lines, the cost of new vehicles is rising to record highs in a staggeringly short amount of time. Many new vehicles are flying off of dealership lots, sometimes for prices above the manufacturer’s suggested retail price (MSRP).

Although interest rates are at all-time lows, it still may be wise to refrain from purchasing a new car, truck or SUV in 2022 thanks to the rising cost of new vehicles. If you want to save money and can keep driving your current vehicle, it just may be best to wait out this influx of pricing on new vehicles.

Fewer Options

Yet another drawback to purchasing a new vehicle during this shortage is the lack of available options. Due to the semiconductor shortage, vehicle manufacturers are opting to only produce certain types and trims of vehicles, leaving less variety to choose from. This is being done in an effort to keep profits where they need to be while dealing with a constrained supply of vehicles and parts.

During this shortage, you run the chance of walking onto a dealership lot and not being able to find a vehicle to fit your wants or needs. Many vehicles that are being produced right now are coming loaded with options and features, which increases the cost and makes them less appealing to budget-conscious consumers.

If you’re considering purchasing a new vehicle in these times, keep in mind that you may not get exactly what you want in a vehicle. This can be prevented with a little patience, all you have to do is simply wait out this global semiconductor shortage which should be over soon. Getting the vehicle of your dreams is still possible despite the worldwide shortage of vehicles, so don’t lose hope!

The Answer Is

Now that both sides to the argument have been made, the answer to the question “Is Buying a Car in 2022 Worth It” still remains a resounding yes. This is because the power is still in the hands of the consumer, even with the reduced supply of new and pre-owned vehicles. Consumers are more powerful than ever in the post-pandemic world, and it’s because struggling companies need every dollar they can get. Keep this in mind when shopping for your next vehicle, whether it’s new or pre-owned.

If you’re still reading and have realized that now is better than ever to buy a new vehicle, then stop by Toyota of Abilene located in Abilene, TX today! At Toyota of Abilene, they stock the Abilene, TX area’s biggest selection of new, pre-owned and certified pre-owned Toyota vehicles and sell them at the best prices. Get the best deal on your next Toyota vehicle by shopping at Toyota of Abilene located in Abilene today!

Categories
Toyota News

Toyota’s “The Sienna Life” Campaign Celebrates Life’s Spontaneous Moments

The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

“The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,” said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. “We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.”

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America.  Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model.  The Tagency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys.

The campaign showcases a unified style across all creative throughout the Tagency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, “Lakeside” features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. “Lucky” shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In “Bold Statement,” created by Burrell Communications and directed by The Mill, a hip couple takes the “scenic route” on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two  spots, “Phone” and “Cold,” that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In “Phone,” friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In “Cold,” a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: “Marathon,” where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and “Team Outing,” which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky.

Media Placements

“The Sienna Life” is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé NastRefinery29Tastemade, Hulu and Hulu Latino, Pinterest, PopSugarThrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

“The Sienna Life” spots are available for viewing here. For images and credits, please click here.

 About the 2021 Toyota Sienna

Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20” Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

Source Article: https://pressroom.toyota.com/toyotas-the-sienna-life-campaign-celebrates-lifes-spontaneous-moments/

Categories
Awards

2021 Toyota Sienna Wins Family Green Car of the Year™

The 2021 Toyota Sienna is now the Family Green Car of the Year thanks to winning that category in the 2021 Green Car Awards™.  With a standard hybrid powertrain across all trims and an array of new tech and amenities, the 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment.

“The fuel efficiency of this all-new 2021 Sienna makes it a cut above the rest,” said Bob Carter, Toyota Motor North America’s (TMNA) executive vice president of sales. “This award just further highlights our dedication to hybrids in North America and we’re humbly honored to have the new Sienna be recognized as the Family Green Car of the Year for 2021.”

The fourth-gen Sienna, designed by the combined effort of CALTY’s Newport Beach, CA and Ann Arbor, MI studios, delivers a combination of room, comfort, convenience, fuel efficiency and versatility. The 2021 Sienna’s Toyota Hybrid System II delivers 245 total horsepower and an EPA-estimated 36 combined MPG fuel economy, the latter setting a benchmark for the segment, all while operating seamlessly and transparently.

The 2021 Green Car of the Year® award winners were selected by a highly-respected jury comprised of energy and environmental leaders including Mindy Lubber, president of CERES; Jean-Michel Cousteau, president of Ocean Futures Society; Dr. Alan Lloyd, president emeritus of the International Council on Clean Transportation and senior research fellow at the Energy Institute, University of Texas at Austin; Clay Nesler, interim president of the Alliance to Save Energy; and Matt Petersen, president and CEO of Los Angeles Cleantech Incubator and advisory board chair of Climate Mayors. Celebrity auto enthusiast Jay Leno and Green Car Journal editors rounded out the Green Car of the Year® jury.

Source Article: https://pressroom.toyota.com/2021-toyota-sienna-2021-wins-family-green-car-of-the-year/