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Toyota RAV4 TRD Off-Road Named Compact SUV of Texas

Best-Selling SUV wins top honor at the 2020 Texas Truck Rodeo

PLANO, Texas (November 5, 2020) – Toyota’s best-selling vehicle in America was recognized by the Texas Auto Writers Association (TAWA) at the annual Texas Truck Rodeo event. The 2021 RAV4 TRD Off-Road was named Compact SUV of Texas for the second consecutive year.

“It’s great the media members of TAWA recognized the RAV4 TRD Off-Road’s ability to help people find their adventures on and off road,” said Cynthia Tenhouse, vice-president, Vehicle Marketing and Communications for Toyota.

One of the newest members of the TRD family, the RAV4 TRD Off-Road offers impressive off-road capability with the comfort, style and safety RAV4 is known for in segment. With the RAV4’s first-ever TRD-stamped stainless-steel front skid-plate, the 2021 model benefits from increased resistance against debris found on or off the road. Other key off-road features of the vehicle include matte-black TRD alloy wheels and TRD-tuned suspension engineered to enhance body control and small-bump isolation. The vehicle’s Falken Wildpeak A/T Trail all-terrain tires use a unique tread pattern and compound developed to TRD technical requirements, and their rugged, square-shoulder design helps protect against punctures.

Additionally, the 2021 RAV4 TRD Off-Road offers drivers the ability to take more adventure equipment along, towing up to 3,500 pounds. The vehicle’s interior offers striking red stitching and red trim to further enhance the TRD Off-Road model’s cabin. As the fifth generation of the best-selling SUV in the U.S., the 2021 RAV4 TRD Off-Road is both a segment leader and segment disruptor.

This year’s Texas Truck Rodeo brought together 27 journalists to evaluate 39 trucks and SUVs on an off-roading course in the Texas Hill Country. Vehicles from the world’s top manufacturers were evaluated on interior, exterior, value, performance and personal appeal. The RAV4 TRD Off-Road ran the rugged course, leaving its competitors trailing in the competition. Additionally, Toyota’s 2021 Toyota 4Runner TRD Pro, the 2021 Toyota Tundra Trail Special Edition and the 2021 Toyota Tacoma Trail Special Edition were recognized as finalists in each of their categories.

TAWA is a Texas-based nonprofit association for automotive journalists promoting professionalism and quality in journalism for more than two decades. TAWA has grown to become one of the most influential and recognized automotive journalist associates in the U.S. The group produces two annual events – Texas Auto Roundup and Texas Truck Rodeo – that allow members to experience vehicles from various manufacturers in one place, at one time.

Source: https://pressroom.toyota.com/toyota-rav4-trd-off-road-named-compact-suv-of-texas/

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Toyota News

New XLE Premium Grade for 2021 RAV4 Hybrid

Very few vehicles have the capacity to be both a segment leader and a segment disruptor – but the fifth-generation Toyota RAV4 has managed to achieve just that. The latest RAV4 continues its bold leadership moves for 2021 by adding the XLE Premium model to the hybrid lineup at a starting MSRP of $32,500. Additionally, for the RAV4 TRD Off-Road, a new TRD-stamped stainless steel front skid plate has been added for 2021.

New for 2021: XLE Hybrid Premium

New for 2021 includes the XLE Premium grade for RAV4 Hybrid. Modeled off the gas version with some new additions, features of the new RAV4 Hybrid XLE Premium include:

  • 18-in. 5-spoke super-chrome-finished sport alloy wheels
  • Power Moonroof
  • LED projector headlights with chrome bezels, Automatic High Beams and auto on/off
  • LED Daytime Running Lights (DRL) with Accent Lighting*
  • Integrated Fog Lamps
  • Dual zone automatic climate control system with dust and pollen filter, front center vent flow controls and rear-seat vents
  • Leather-trimmed tilt/telescopic 3-spoke steering wheel with silver accent and audio controls
  • 5-passenger seating with SofTex®-trimmed seating surfaces
  • 8-way power-adjustable front driver’s seat with lumbar support; 4-way adjustable front passenger seat with seatback pocket
  • 4.2-in. digital Multi-Information Display (MID)
  • 7.0-in. touchscreen, six speakers, Android Auto™ & Apple CarPlay® & Amazon Alexa compatible, USB media port, four USB charge ports, hands-free phone capability and music streaming via Bluetooth® wireless technology, SiriusXM® with 3-month All Access trial subscription
  • 5 USB Ports (Three located in the front and two in the backseat)
  • Power Back Door
  • Smart Key/Push Button

For more information on upcoming models & trims, check out the source post here from Toyota: https://pressroom.toyota.com/new-xle-premium-grade-for-2021-rav4-hybrid/

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Toyota News

Toyota Revs Up Support for E-Learning Across United States

Have you ever wondered how a Toyota vehicle is designed? Or how the Toyota Camry, America’s best-selling sedan for 18 straight years, is built? Or what it is like to work in a modern manufacturing environment? Well, now you can easily find the answers to those questions… virtually.

Toyota Motor North America (TMNA) has launched an exciting new virtual education hub providing visitors with an immersive experience and a chance to visit many of its U.S. manufacturing facilities. The hub includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field tips and more.

“This virtual education hub and the plant tours provide a digital window into our world and the guiding philosophies behind our manufacturing processes and products, including Continuous Improvement and Respect for People,” said Chris Reynolds, TMNA chief administrative officer, Manufacturing and Corporate Resources.

“Our goal with the Hub is to inspire many, including those from groups which are underrepresented in STEM jobs or those who live in communities where job opportunities are needed, to get really excited about a career in STEM, and maybe even get them interested in joining with Toyota to provide mobility for all.”

Through STEM-based lessons, visitors can learn the science behind some of Toyota’s core philosophies that go beyond building cars and trucks. Visitors can also go behind-the-scenes at Toyota’s Research and Development (R&D) center in Ann Arbor, Mich. Or step into the future at the Toyota Research Institute (TRI) to discover how Toyota is building the future of mobility while harnessing the power of artificial intelligence to make driving safer.

“At Toyota, we believe in the importance of high-quality and accessible education,” said Mike Goss, president of the Toyota USA Foundation. “As educators face new challenges during this unique time, we hope these virtual experiences and free resources will provide students, teachers, parents, and life long-learners alike, with engaging content that will help bring learning to life.”

In addition to Toyota R&D and TRI, visitors can take a virtual tour of the experience centers at Toyota’s vehicle plants in Indiana, Kentucky, Mississippi and Texas to learn how popular models like the Avalon, Corolla, Highlander and Tacoma are made. Virtual tours of Toyota’s unit plants responsible for producing cylinder heads, engines, transmissions and other vehicle components, in Alabama, Missouri, Tennessee and West Virginia, are also available.

All educational resources are provided at no cost and are available to the public by visiting www.tourtoyota.com/educationhub.