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Toyota News

Toyota to Debut Three New Electrified Vehicles for U.S. Market

Portfolio will add two Battery Electric Vehicles (BEVs) and a plug-in hybrid (PHEV)

Internal research shows BEV and PHEV models have similar environmental benefits

Latest Environmental Action Plan pursues targets in support of Toyota Environmental Challenge 2050

Toyota Motor North America (TMNA) announced plans to debut in the U.S. market this year, three new electrified models – two BEVs and a PHEV.

“We continue to be leaders in electrification that began with our pioneering introduction of the Prius nearly 25 years ago,” said Bob Carter, TMNA executive vice president of sales. “Toyota’s new electrified product offerings will give customers multiple choices of powertrain that best suits their needs.”

The new electrified models further expand Toyota’s U.S. leadership in alternative powertrain vehicles. Toyota has over 40% share of the total alternative fuel vehicle market, which includes a 75% share of the fuel cell market and a 64% share of hybrids and plug-ins. By 2025, Toyota’s goal is to have 40% of new vehicle sales be electrified models, and by 2030 expects that to increase to nearly 70%.

Globally, Toyota hybrid vehicles sold have avoided an estimated 139 million tons of greenhouse gas (GHG) into the atmosphere. In the U.S., we have avoided approximately 38 million tons of GHG. This achievement is the result of Toyota’s long-standing commitment to the environment and creating a net positive impact on the planet and society.

Between now and 2025, Toyota and Lexus models, globally, will have an electrified option. Toyota is also developing a dedicated BEV platform, e-TNGA, that offers flexibility for all drive configurations. These initiatives are further steps toward achieving the Toyota Environmental Challenge 2050, introduced in 2015, the most demanding and most inspiring environmental commitments Toyota has ever made.

“We believe the fastest way to lower greenhouse gases in the transportation sector is to offer drivers lower carbon choices that meet their needs,” said Gill Pratt, chief scientist of Toyota Motor Corporation and CEO of Toyota Research Institute. “At every price point and with multiple powertrains, we can put more people in cleaner automobiles across North America to have the greatest near-term impact on total carbon emissions.”

Toyota shared highlights of new internal research evaluating the environmental impact and cost of ownership between a PHEV and a BEV. For this research, Toyota created a tool that shows the trade-off between GHG Emissions and Total Cost of Ownership. The source code for this tool is publicly available at carghg.org for others to experiment with the various input parameters and see the movement of BEVs and PHEVs on the GHG and cost plot. The research found:

  • GHG of a currently available BEV model and PHEV model are roughly the same in on-road performance when factoring in pollutants created by electricity production for the average U.S. energy grid used to charge batteries.
  • Manufacturing is a component of GHG emissions. Using the “Greenhouse gases, Regulated Emissions, and Energy use in Technologies” (GREET) model, researchers found that the production of a PHEV emits less GHG since it uses a smaller, lighter weight battery.
  • The PHEV is much less expensive to buy and own, compared to the BEV. Without any incentives, the five-year Total Cost of Ownership (TCO) of a long-range BEV is significantly higher than the PHEV. If you include incentives available this year (2020), the TCO of a long-range BEV is much higher.

The key point is that a BEV and PHEV can provide similar environmental benefits. Each has a unique profile and can be an optimal solution in different circumstances. By having a diversified product portfolio with multiple forms of vehicle electrification, Toyota can let consumers choose the model that best suits their usage needs and cost profile while maximizing the total contribution to GHG reduction.

Toyota’s progress on Challenge 2050 in North America is measured across four key areas – reducing carbon emissions, conserving water, fostering a sustainable supply chain including waste reduction, and protecting biodiversity. Sustainability planning, strategies and actions are driven by an annual North American Environmental Action Plan, with a five-year roadmap modeled to achieve targets in Challenge 2050 and also the United Nations Sustainable Development Goals (SDGs).  Toyota is currently targeting:

  • Reduction in CO2 from the company’s operations, products and vehicle lifecycle – including logistics, suppliers and dealers
  • Reduction in overall water use per unit of vehicle production by 3% from a 2020 baseline
  • Reduction of procurement of plastic packaging materials by 25% from a 2018 baseline
  • Development of third party validated onsite habitat management policy by 2021 and begin implementation in 2022.

As proof of its commitment, Toyota recently agreed to purchase power from a future Clearway Energy Group wind farm to reduce its overall carbon footprint from electricity used from the power grid. Toyota also provided an annual update toward having a net positive environmental impact in the 2020 North American Environmental Report.

Source Article: https://pressroom.toyota.com/toyota-to-debut-three-new-electrified-vehicles-for-u-s-market/

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Toyota News

Toyota’s “The Sienna Life” Campaign Celebrates Life’s Spontaneous Moments

The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna.

“The new campaign is inspired by our guests living their ‘Sienna life’ to the fullest, across a wide range of life stages and activities,” said Cynthia Tenhouse, vice president, Vehicle Marketing and Communications, Toyota Motor North America. “We hope ‘The Sienna Life’ campaign encourages viewers to discover a new appreciation for life’s special moments, no matter how large or small.”

The fully integrated Sienna campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across America.  Toyota campaigns are integrated through one strategic brief, creative idea, and media plan – and create a cohesive marketing approach inclusive of multicultural marketing and the total market model.  The Tagency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys.

The campaign showcases a unified style across all creative throughout the Tagency broadcast spots, which are highlighted below:

In the spots created by Saatchi & Saatchi and directed by Dave Meyers, “Lakeside” features a group of girlfriends spontaneously pulling over to jump into a cold lake after one friend dares everyone — even though one opts to stay behind and enjoy the Sienna’s comfort. “Lucky” shows a number of friends arriving to a concert venue in full VIP style, complete with security waving them to premier parking right outside the backstage entrance.

In “Bold Statement,” created by Burrell Communications and directed by The Mill, a hip couple takes the “scenic route” on a drive through the city, giving everyone else an up-close look at their stylish Sienna.

Conill developed two  spots, “Phone” and “Cold,” that highlight the all-new Sienna’s available AWD capabilities allowing passengers to live memorable moments in the outdoors. In “Phone,” friends venture to a forest for a remarkable adventure only to swiftly leave as they discover that bears really can be found in caves. In “Cold,” a couple’s adventure takes them farther and into a colder environment than planned, demonstrating the Sienna’s AWD capability and best-in-class combined miles per gallon (MPG). The spots were directed by Nicolai Fuglsig.

Intertrend created two spots for the campaign: “Marathon,” where a family uses unique features available in the Sienna to relive moments from their favorite Korean drama; and “Team Outing,” which highlights a new way to work remotely and redefine work-life balance thanks to what the Sienna has to offer. The spots were directed by Gevorg Karensky.

Media Placements

“The Sienna Life” is a fully-integrated campaign extending across linear TV, digital video, digital content, programmatic, paid social, audio, and out-of-home. High-profile prime and sports programming includes the NBA, NFL, Daytona 500, Univision, CBS All Access, HGTV, ESPN Deportes, Discovery en Español, India Tour of Australia Cricket games on WillowTV, and more. Digital content/video includes partners such as Condé NastRefinery29Tastemade, Hulu and Hulu Latino, Pinterest, PopSugarThrillist, Disney’s Mira the Royal Detective, DisneyNow and more. Partnerships include Stranger Things: The Drive-Into Experience, BET NAACP Image Awards, Vox, Curbed, Hola!, Amazon, and Spotify, among others. Social is across Facebook, Instagram, Pinterest, Twitter, and Reddit.

“The Sienna Life” spots are available for viewing here. For images and credits, please click here.

 About the 2021 Toyota Sienna

Designed, engineered and assembled in the U.S., the all-new 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment. With a standard hybrid powertrain and an array of new technology and amenities, the fourth-generation Sienna comes in a choice of five grades — LE, XLE, XSE, Limited and Platinum — and is available at dealerships now.

Key features include:

  • Standard hybrid powertrain with class-leading EPA-estimated 36 combined MPG
  • Available All-Wheel Drive available on all grades
  • Available 20” Wheels
  • Standard 10 Airbags
  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking
  • Standard Blind Spot Monitor on all grades
  • Available dual power sliding doors and rear liftgate, with kick-motion open and close feature
  • Available super-long-slide seats and captain’s chairs with built-in ottomans
  • Equipped for all facets of life with a standard tow rating up to 3,500 pounds
  • Factory optional 1500W power inverter with two outlets

Source Article: https://pressroom.toyota.com/toyotas-the-sienna-life-campaign-celebrates-lifes-spontaneous-moments/

Categories
Awards

2021 Toyota Sienna Wins Family Green Car of the Year™

The 2021 Toyota Sienna is now the Family Green Car of the Year thanks to winning that category in the 2021 Green Car Awards™.  With a standard hybrid powertrain across all trims and an array of new tech and amenities, the 2021 Toyota Sienna raises the bar for style, safety, comfort, versatility and fuel efficiency in its segment.

“The fuel efficiency of this all-new 2021 Sienna makes it a cut above the rest,” said Bob Carter, Toyota Motor North America’s (TMNA) executive vice president of sales. “This award just further highlights our dedication to hybrids in North America and we’re humbly honored to have the new Sienna be recognized as the Family Green Car of the Year for 2021.”

The fourth-gen Sienna, designed by the combined effort of CALTY’s Newport Beach, CA and Ann Arbor, MI studios, delivers a combination of room, comfort, convenience, fuel efficiency and versatility. The 2021 Sienna’s Toyota Hybrid System II delivers 245 total horsepower and an EPA-estimated 36 combined MPG fuel economy, the latter setting a benchmark for the segment, all while operating seamlessly and transparently.

The 2021 Green Car of the Year® award winners were selected by a highly-respected jury comprised of energy and environmental leaders including Mindy Lubber, president of CERES; Jean-Michel Cousteau, president of Ocean Futures Society; Dr. Alan Lloyd, president emeritus of the International Council on Clean Transportation and senior research fellow at the Energy Institute, University of Texas at Austin; Clay Nesler, interim president of the Alliance to Save Energy; and Matt Petersen, president and CEO of Los Angeles Cleantech Incubator and advisory board chair of Climate Mayors. Celebrity auto enthusiast Jay Leno and Green Car Journal editors rounded out the Green Car of the Year® jury.

Source Article: https://pressroom.toyota.com/2021-toyota-sienna-2021-wins-family-green-car-of-the-year/

Categories
Toyota News

Toyota RAV4 TRD Off-Road Named Compact SUV of Texas

Best-Selling SUV wins top honor at the 2020 Texas Truck Rodeo

PLANO, Texas (November 5, 2020) – Toyota’s best-selling vehicle in America was recognized by the Texas Auto Writers Association (TAWA) at the annual Texas Truck Rodeo event. The 2021 RAV4 TRD Off-Road was named Compact SUV of Texas for the second consecutive year.

“It’s great the media members of TAWA recognized the RAV4 TRD Off-Road’s ability to help people find their adventures on and off road,” said Cynthia Tenhouse, vice-president, Vehicle Marketing and Communications for Toyota.

One of the newest members of the TRD family, the RAV4 TRD Off-Road offers impressive off-road capability with the comfort, style and safety RAV4 is known for in segment. With the RAV4’s first-ever TRD-stamped stainless-steel front skid-plate, the 2021 model benefits from increased resistance against debris found on or off the road. Other key off-road features of the vehicle include matte-black TRD alloy wheels and TRD-tuned suspension engineered to enhance body control and small-bump isolation. The vehicle’s Falken Wildpeak A/T Trail all-terrain tires use a unique tread pattern and compound developed to TRD technical requirements, and their rugged, square-shoulder design helps protect against punctures.

Additionally, the 2021 RAV4 TRD Off-Road offers drivers the ability to take more adventure equipment along, towing up to 3,500 pounds. The vehicle’s interior offers striking red stitching and red trim to further enhance the TRD Off-Road model’s cabin. As the fifth generation of the best-selling SUV in the U.S., the 2021 RAV4 TRD Off-Road is both a segment leader and segment disruptor.

This year’s Texas Truck Rodeo brought together 27 journalists to evaluate 39 trucks and SUVs on an off-roading course in the Texas Hill Country. Vehicles from the world’s top manufacturers were evaluated on interior, exterior, value, performance and personal appeal. The RAV4 TRD Off-Road ran the rugged course, leaving its competitors trailing in the competition. Additionally, Toyota’s 2021 Toyota 4Runner TRD Pro, the 2021 Toyota Tundra Trail Special Edition and the 2021 Toyota Tacoma Trail Special Edition were recognized as finalists in each of their categories.

TAWA is a Texas-based nonprofit association for automotive journalists promoting professionalism and quality in journalism for more than two decades. TAWA has grown to become one of the most influential and recognized automotive journalist associates in the U.S. The group produces two annual events – Texas Auto Roundup and Texas Truck Rodeo – that allow members to experience vehicles from various manufacturers in one place, at one time.

Source: https://pressroom.toyota.com/toyota-rav4-trd-off-road-named-compact-suv-of-texas/

Categories
New Toyota Vehicle

2021 Toyota Sequoia Debuts With Nightshade Special Edition, New Color

The Toyota Sequoia is one of the oldest SUVs in North America having been around in it’s current iteration for nearly 13 years. The time has come for Toyota to freshen up the SUV and as a result we will be receiving a 2021 Toyota Sequoia Nightshade special edition.

Potential buyers can get the Sequoia Nightshade Edition in Midnight Black, Magnetic Gray, or Blizzard Pearl, with all versions featuring darkened chrome badging, fog light surrounds, lower grille, & body moldings. Inside, the special version of Toyota’s body-on-frame SUV features black leather upholstery to round off the dark look.

For more information and staying up to date on upcoming Toyota models, feel free to reach out to the team at Lithia Toyota of Abilene today.